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	<title>ParkHowell.com &#187; green messaging</title>
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	<description>Green marketing, sustainability, and how to tell better brand stories</description>
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		<title>From Cow Fart Carbon Footprints, to the Gorgeously Green Survival Guide, Plus 14 Other Green iPhone Apps</title>
		<link>http://parkhowell.com/green-advertising-and-marketing/from-cow-fart-carbon-footprints-to-the-goregeously-green-survival-guide-plus-14-other-green-iphone-apps</link>
		<comments>http://parkhowell.com/green-advertising-and-marketing/from-cow-fart-carbon-footprints-to-the-goregeously-green-survival-guide-plus-14-other-green-iphone-apps#comments</comments>
		<pubDate>Fri, 19 Jun 2009 14:00:28 +0000</pubDate>
		<dc:creator>Park</dc:creator>
				<category><![CDATA[Consuming Green Stuff]]></category>
		<category><![CDATA[Green Social Media]]></category>
		<category><![CDATA[Sustainable Marketing]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[green apps]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[green messaging]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPhone and iPod Green Apps]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://parkhowell.com/?p=4945</guid>
		<description><![CDATA[Someone just asked me if I was going to race over and buy the new iPhone 3G S today. I said, &#8220;No, not until I drive off with my current iPhone on the roof of my car&#8230;again.&#8221; But I still have to celebrate Apple&#8217;s relentless pursuit of excellence and mark today&#8217;s launch with an exploration [...]]]></description>
			<content:encoded><![CDATA[<p>Someone just asked me if I was going to race over and buy the new iPhone 3G S today. I said, &#8220;No, not until I drive off with my current iPhone on the roof of my car&#8230;again.&#8221;</p>
<p>But I still have to celebrate Apple&#8217;s relentless pursuit of excellence and mark today&#8217;s launch with an exploration of perhaps iPhone&#8217;s most intriguing innovations: &#8220;Green apps.&#8221;</p>
<p>From the silly, to the almost useful; here&#8217;s what I found.</p>
<p><strong><a href="http://parkhowell.com/wp-content/uploads/2009/06/green-light.png"><img class="alignleft size-full wp-image-4967" title="green-light" src="http://parkhowell.com/wp-content/uploads/2009/06/green-light.png" alt="green-light" width="65" height="66" /></a>Green Light</strong> $0.99</p>
<p>There are plenty of flashlight apps out there. But Green Light turns your iPhone or iPod into an energy efficient light bulb. Kind of silly, but kind of fun.</p>
<p><strong><a href="http://parkhowell.com/wp-content/uploads/2009/06/iphorest.png"><img class="alignright size-full wp-image-4969" title="iphorest" src="http://parkhowell.com/wp-content/uploads/2009/06/iphorest.png" alt="iphorest" width="193" height="289" /></a></strong><strong>iPhorest</strong> $4.99</p>
<p><a href="http://iphorest.com/">iPhorest</a> isn&#8217;t selling a killer app.  They&#8217;re promoting a living one. You can grow a virtual tree in the palm of your hand and share it with the world, all while helping to plant real trees.</p>
<p><strong>Go Green</strong> Free</p>
<p>I downloaded the Go Green app, and now I get a FREE green trip every time I fire it up.  It&#8217;s alright, but today&#8217;s tip was kind of obtuse: &#8220;Start a program where you buy in bulk and share the extras with friends and family.&#8221; Isn&#8217;t this the basic principle behind Costco?</p>
<p><strong>Get Green</strong> $0.99</p>
<p>Go Green&#8217;s competitor. But their differentiator worth the 99 cent investment is that they send you daily tips via smart technology that are relevant to the holiday or season. So, presumably, it won&#8217;t tell you to recyle your Christmas tree during Hanukah or on the 4th of July.</p>
<p><strong><a href="http://parkhowell.com/wp-content/uploads/2009/06/green-wars.png"><img class="alignleft size-full wp-image-4971" title="green-wars" src="http://parkhowell.com/wp-content/uploads/2009/06/green-wars.png" alt="green-wars" width="90" height="91" /></a>Green Wars</strong> $0.99</p>
<p>Perhaps the most complicated, &#8220;I-don&#8217;t-have-a-life,&#8221; green app out there, is Green Wars. It asks you to buy and sell fictitious green products and curb the market on green consumerism. <a href="http://orangatank.com/greenwars/">OrangaTank</a> based it on the &#8220;Classic DOS and T1-83 game Drug/Dope Wars,&#8221; which actually sounds a hell of a lot more fun.</p>
<p><strong>The Green Book LITE</strong> Free</p>
<p>This is a free preview of the <a href="http://www.randomhouse.com/catalog/display.pperl/9780307381354.html">The Green Book</a>: &#8220;The Everday Guide to Saving the Planet One Simple Step at a Time.&#8221;  It includes energy-saving tips you can follow at home as well as green-living anecdotes from William McDonough, Cameron Diaz, and Will Ferrell. Seriously.</p>
<p><strong><a href="http://parkhowell.com/wp-content/uploads/2009/06/meterread.png"><img class="alignright size-full wp-image-4972" title="meterread" src="http://parkhowell.com/wp-content/uploads/2009/06/meterread.png" alt="meterread" width="311" height="208" /></a>MeterRead</strong> $2.99</p>
<p>Just mirror your current meter settings by dialing it into the MeterRead interface, and the app will update you on projected energy use and cost savings available through some simple energy management tips. Pretty cool app, and at $2.99, you could pay for it in a week with the energy you&#8217;ll save.</p>
<p><strong><a href="http://parkhowell.com/wp-content/uploads/2009/06/georgeously-green-survival-guide.png"><img class="alignleft size-full wp-image-4973" title="georgeously-green-survival-guide" src="http://parkhowell.com/wp-content/uploads/2009/06/georgeously-green-survival-guide.png" alt="georgeously-green-survival-guide" width="91" height="91" /></a>Gorgeously Green Survival Guide</strong> $0.99</p>
<p>Developed by New York Times bestselling author Sophie Uliano, the Gorgeously Green Survival Guide is a quick reference eco-guide for the woman on the go. Whatever.</p>
<p><strong>GreenSpot</strong> $1.99</p>
<p>This is basically a green news wire for your iPhone. It delivers daily news, views, and podcasts on sustainability and green living from the major news organizations, bloggers, syndicates, etc.</p>
<p><strong>Green News Reader</strong> $0.99</p>
<p>The app that&#8217;s trying to scoop GreenSpot, but for a buck less.</p>
<p><strong><a href="http://parkhowell.com/wp-content/uploads/2009/06/3rdwhale.png"><img class="alignright size-full wp-image-4974" title="3rdwhale" src="http://parkhowell.com/wp-content/uploads/2009/06/3rdwhale.png" alt="3rdwhale" width="211" height="320" /></a>3rdWhale</strong> Free</p>
<p>For the eco-shopper, 3rdWhale helps you find green and sustainable businesses quickly and easily. But here&#8217;s a <a href="http://www.mnn.com/technology/gadgets-electronics/blogs/new-iphone-app-gets-you-in-the-green-habit">NEWS FLASH</a> that the two preceding apps may have missed: 3rdWhale is combining forces with <a href="http://www.creativecitizen.com/">Creative Citizen</a>, the wiki for green living, to create the ultimate green app.</p>
<p><strong><a href="http://parkhowell.com/wp-content/uploads/2009/06/greenpeace-tissue-guide.png"><img class="alignleft size-full wp-image-4975" title="greenpeace-tissue-guide" src="http://parkhowell.com/wp-content/uploads/2009/06/greenpeace-tissue-guide.png" alt="greenpeace-tissue-guide" width="104" height="105" /></a>Greenpeace Tissue Guide </strong>Free</p>
<p>Even your comode isn&#8217;t sacred in Greenpeace&#8217;s eyes. Their free app explains that Americans can save more than 400,000 trees if each family replaced just one roll of virgin toilet paper in their home with a roll of recycled toilet paper. If it&#8217;s brown, flush it down. If it&#8217;s yellow, let it mellow. If it&#8217;s Greenpeace, use just one piece.</p>
<p><strong>Carbon Footprint </strong>$0.99</p>
<p>This app allows you to track fuel usage for multiple cars. You enter the data, and it spews out the stats on your carbon impact. But then what? I know a Boeing engineer that will dig this for Father&#8217;s Day.</p>
<p><strong>greenMeter</strong> $5.99</p>
<p>If calculating and analyzing your carbon footprint is sissy boy stuff, then you&#8217;ll dig greenMeter. It computes your vehicle&#8217;s power and fuel usage characteristics, and evaluates your driving style to increase efficiency, reduce fuel consumption and cost, and lower your environmental impact: An anally green statistician&#8217;s dream.</p>
<p><strong><a href="http://parkhowell.com/wp-content/uploads/2009/06/iamgreen.png"><img class="alignleft size-full wp-image-4976" title="iamgreen" src="http://parkhowell.com/wp-content/uploads/2009/06/iamgreen.png" alt="iamgreen" width="104" height="107" /></a>iamgreen</strong> $1.99</p>
<p>This offers an interesting combination of increasing your phone&#8217;s battery life, with some energy-saving tips, and an international competition on who is the überous greenie of all.</p>
<p style="text-align: center;"><strong>NOW, THE GREATEST GREEN APP OF ALL</strong></p>
<p><strong><a href="http://parkhowell.com/wp-content/uploads/2009/06/cow-fart-c02.png"><img class="alignleft size-full wp-image-4977" title="cow-fart-c02" src="http://parkhowell.com/wp-content/uploads/2009/06/cow-fart-c02.png" alt="cow-fart-c02" width="105" height="104" /></a>Cow Fart CO2</strong> $0.99</p>
<p>That&#8217;s right, it measures your carbon footprint in cow farts. Now I can add &#8220;Bovine Flatulence&#8221; to my other international standards of measurement.</p>
<p>God bless America and all of its innovation.</p>
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		<title>Vote for Your Favorite Green Website as We Count Down to Earth Day</title>
		<link>http://parkhowell.com/green-advertising-and-marketing/vote-for-your-favorite-green-website-as-we-count-down-to-earth-day</link>
		<comments>http://parkhowell.com/green-advertising-and-marketing/vote-for-your-favorite-green-website-as-we-count-down-to-earth-day#comments</comments>
		<pubDate>Sun, 22 Mar 2009 14:39:51 +0000</pubDate>
		<dc:creator>Park</dc:creator>
				<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[Green Social Media]]></category>
		<category><![CDATA[Sustainable Marketing]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[environmental marketing]]></category>
		<category><![CDATA[global warming]]></category>
		<category><![CDATA[green messaging]]></category>
		<category><![CDATA[green websites]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[water conservation]]></category>

		<guid isPermaLink="false">http://parkhowell.com/?p=2660</guid>
		<description><![CDATA[To help promote Earth Day, April 22, I&#8217;m hosting a poll to see which of these sites on environmental sustainability is the most popular. Please explore them as you find more ways to green your thing, and then vote for your favorite. The poll will close on April 23. &#38;amp;amp;amp;lt;a href =&#8221;http://answers.polldaddy.com/poll/1473541/&#8221; &#38;amp;amp;amp;gt;Vote for Your [...]]]></description>
			<content:encoded><![CDATA[<p>To help promote Earth Day, April 22, I&#8217;m hosting a poll to see which of these sites on environmental sustainability is the most popular.  Please explore them as you find more ways to green your thing, and then vote for your favorite. The poll will close on April 23.<br />
<script src="http://static.polldaddy.com/p/1473541.js" type="text/javascript"></script><noscript> &amp;amp;amp;amp;lt;a href =&#8221;http://answers.polldaddy.com/poll/1473541/&#8221; &amp;amp;amp;amp;gt;Vote for Your Favorite Green Website&amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;gt;  &amp;amp;amp;amp;lt;br/&amp;amp;amp;amp;gt; &amp;amp;amp;amp;lt;span style=&#8221;font-size:9px;&#8221; mce_style=&#8221;font-size:9px;&#8221;&amp;amp;amp;amp;gt; (&amp;amp;amp;amp;lt;a href =&#8221;http://www.polldaddy.com&#8221;&amp;amp;amp;amp;gt;  Online surveys&amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;gt;)&amp;amp;amp;amp;lt;/span&amp;amp;amp;amp;gt;</noscript></p>
<p><a href="http://coolpeoplecare.org/">CoolPeopleCare.org</a> demonstrates easy ways you can save the world in five minutes or less.</p>
<p><a href="http://www.bestgreenblogs.com/">BestGreenBlogs.com</a> is the web’s largest directory of green and sustainable themed weblogs.</p>
<p><a href="http://ecopreneurist.com/">Ecopreneurist.com</a> is part of Green Options Media, a network of environmentally-focused blogs covering a broad spectrum of information for making sustainable choices.</p>
<p><a href="http://lazyenvironmentalist.com/">LazyEnvironmentalist.com</a> offers easy, stylish and super convenient ways to green your lifestyle</p>
<p><a href="http://realclimate.org/">RealClimate.org</a> is a commentary site on climate science by working climate scientists for the interested public and journalists.</p>
<p><a href="http://www.treehugger.com/">TreeHugger.com</a> Owned by Discovery, this site is a media outlet dedicated to driving sustainability mainstream.</p>
<p><a href="http://grist.org/">Grist.org</a> where news about green issues and sustainable living isn&#8217;t predictable, demoralizing, or dull.</p>
<p><a href="http://greenlivingideas.com/">GreenLivingIdeas.com</a> provides ideas, tips, and information to help you improve the environmental sustainability of every aspect of your life: home energy, green building and remodeling, cars, food, waste recycling—and everything in between.</p>
<p><a href="http://www.dothegreenthing.com/">DoTheGreenThing.com</a> is a not-for-profit public service that inspires people to lead a greener life, with the help of brilliant videos and inspiring stories etc. from creative people and community members around the world.</p>
<p><a href="http://www.ecogeek.org/">EcoGeek.org</a> publishes up to ten stories daily about innovations that are saving the planet.</p>
<p><a href="http://www.celsias.com/">Celsias.com</a> offers <em><span style="font-style: normal;"> tools to help people combat climate change, and bring the green community, companies and organisations closer together.</span></em></p>
<p><a href="http://www.thenaturalstep.org/usa">TheNaturalStep.org</a> is a non profit organization founded with the vision of creating a sustainable society.</p>
<p><a href="http://tinychoices.com/">TinyChoices.com</a> is a colorful blog about all things green.<a href="http://tinychoices.com/"><br />
</a></p>
<p><a href="http://www.conservation.org/learn/freshwater/Pages/overview.aspx">Conservation.org</a> has a mission to conserve the Earth&#8217;s living heritage – our global biodiversity – and to demonstrate that human societies are able to live harmoniously with nature.</p>
<p><a href="http://www.experiencebioh.com/">ExperienceBiOH.com</a> Brought to you by the BiOH polyols business — a maker of soy-based ingredients for foam, <strong>The BiOH experience</strong> offers resources for you to learn and participate in helping communities and the environment.</p>
<p><a href="http://www.twilightearth.com/">TwilightEarth.com</a> is dedicated to saving the the environment through schared news, deiscuss, advocacy and activism.</p>
<p><a href="http://www.moreeco.com/">MoreEco.com</a> offers a single entry point to some of the finest green online retailers whilst rewarding you for your ethical shopping habits and helping to reduce your carbon footprint.</p>
<p><a href="http://ecotrendspotter.wordpress.com/">EcoTrendSpotter.com</a> provides readers and shoppers with the latest eco, organic, green products.</p>
<p><a href="http://www.recyclefund.com/">RecycleFund.com</a> A site dedicated to easy and earth-friendly fundraising for your organization by recycling empty printer cartridges and cell phones.</p>
<p><a href="http://hyperlocavore.ning.com/">HyperLocavore.ning.com</a> Join hyperlocavore to find or start a yardshare in your town. CSAs and community gardens fill up fast. Food is expensive! Grow together!</p>
<p><a href="http://www.inhabitat.com/">Inhabit.com </a>is a weblog devoted to the future of design, tracking the innovations in technology, practices and materials that are pushing architecture and home design towards a smarter and more sustainable future.</p>
<p><a href="http://green.com/">Green.com</a> is a unique online world where people can 												safely gather, learn, and interact with each other.</p>
<p>Please feel free to share this poll with everyone you know to drive votes for your favorite green website.<br />
<a href="http://hub.tm/?ZOPIG"><br />
<img src="http://twitter.grader.com/assets/img/tweet-it-button.jpg" border="0" alt="TweetIt from HubSpot" /><br />
</a></p>
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		<title>Plug Out Boy Video: The Most Creative us of Post-it Notes for Energy Efficiency Ever</title>
		<link>http://parkhowell.com/green-advertising-and-marketing/plug-out-boy-video-the-most-creative-us-of-post-it-notes-for-energy-efficiency</link>
		<comments>http://parkhowell.com/green-advertising-and-marketing/plug-out-boy-video-the-most-creative-us-of-post-it-notes-for-energy-efficiency#comments</comments>
		<pubDate>Wed, 04 Mar 2009 13:16:05 +0000</pubDate>
		<dc:creator>Park</dc:creator>
				<category><![CDATA[Consuming Green Stuff]]></category>
		<category><![CDATA[Sustainable Marketing]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[dothegreenthing.com]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[environemntal websites]]></category>
		<category><![CDATA[green messaging]]></category>
		<category><![CDATA[green thing]]></category>
		<category><![CDATA[Plug Out Boy video]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://parkhowell.com/?p=2403</guid>
		<description><![CDATA[Last week I wrote about the wonderful environmental website DoTheGreenThing.com and just had to share this new video they emailed me this morning.  Their environmental storytelling is second to none with its creative and resource-friendly execution.  Check out this Plug Out Boy video.  Bravo! Plug Out Boy feat. Green Monday from Green Thing on Vimeo. [...]]]></description>
			<content:encoded><![CDATA[<p>Last week I wrote about the wonderful environmental website <a href="http://parkhowell.com/?p=2226">DoTheGreenThing.com</a> and just had to share this new video they emailed me this morning.  Their environmental storytelling is second to none with its creative and resource-friendly execution.  Check out this <a href="http://www.dothegreenthing.com/content/plug_out_boy_feat_green_monday?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=2009+03+03+3rd+March+email">Plug Out Boy video</a>.  Bravo!</p>
<p><object width="400" height="225" data="http://vimeo.com/moogaloop.swf?clip_id=3443886&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=669e37&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=3443886&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=669e37&amp;fullscreen=1" /></object><br />
<a href="http://vimeo.com/3443886">Plug Out Boy feat. Green Monday</a> from <a href="http://vimeo.com/dothegreenthing">Green Thing</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>You can subscribe to DoTheGreenThing.com by clicking here: <a href="subscribe@dothegreenthing.com">subscribe@dothegreenthing.com.</a> Their emails are always fun, and the creative that comes with them is immensely inspirational.</p>
<p><a href="http://hub.tm/?VCSXV"><br />
<img src="http://twitter.grader.com/assets/img/tweet-it-button.jpg" border="0" alt="TweetIt from HubSpot" /><br />
</a></p>
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		<title>Top 10 Green Stories from Time Magazine</title>
		<link>http://parkhowell.com/green-advertising-and-marketing/top-10-green-stories-from-time-magazine</link>
		<comments>http://parkhowell.com/green-advertising-and-marketing/top-10-green-stories-from-time-magazine#comments</comments>
		<pubDate>Wed, 17 Dec 2008 20:00:10 +0000</pubDate>
		<dc:creator>Park</dc:creator>
				<category><![CDATA[Consuming Green Stuff]]></category>
		<category><![CDATA[Corporate Enviro Causes]]></category>
		<category><![CDATA[Sustainable Marketing]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[green messaging]]></category>
		<category><![CDATA[time magazine]]></category>
		<category><![CDATA[top 10 green stories of '08]]></category>

		<guid isPermaLink="false">http://parkhowell.com/?p=724</guid>
		<description><![CDATA[Time Magazine&#8217;s latest issue covers the top 10 green stories of 2008, headlined by the Obama election. Here are the rest. 2. Congress Passes Renewable Energy Credits Federal tax credits for the solar and wind industries are set to expire at the end of &#8217;08. Gasp! 3. Offshore Drilling Debate &#8220;Drill, baby, drill.&#8221; Are coastal [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.time.com/time/"><img class="alignleft size-medium wp-image-732" title="time-cover" src="http://parkhowell.com/wp-content/uploads/2008/12/time-cover-289x300.png" alt="" width="211" height="219" /></a>Time Magazine&#8217;s latest issue covers the top 10 green stories of 2008, headlined by the <a href="http://www.time.com/time/specials/2008/top10/article/0,30583,1855948_1863706,00.html">Obama election</a>.</p>
<p>Here are the rest.</p>
<p>2. <a href="http://www.time.com/time/specials/2008/top10/article/0,30583,1855948_1863706_1863708,00.html">Congress Passes Renewable Energy Credits</a></p>
<p>Federal tax credits for the solar and wind industries are set to expire at the end of &#8217;08. Gasp!</p>
<p>3. <a href="http://www.time.com/time/specials/2008/top10/article/0,30583,1855948_1863706_1863709,00.html">Offshore Drilling Debate</a></p>
<p>&#8220;Drill, baby, drill.&#8221; Are coastal waters safe now that the democrats are in office and gas prices have plummeted?</p>
<p>4. <a href="http://www.time.com/time/specials/2008/top10/article/0,30583,1855948_1863706_1863710,00.html">Failure of Warner-Lieberman</a></p>
<p>The first national carbon cap-and-trade legislation gets whacked in Congress.</p>
<p>5. <a href="http://www.time.com/time/specials/2008/top10/article/0,30583,1855948_1863706_1863711,00.html">New Rules Put a Freeze on Coal Plants</a></p>
<p>Coal industry to clean up or shut up.</p>
<p>6. <a href="http://www.time.com/time/specials/2008/top10/article/0,30583,1855948_1863706_1863712,00.html">Ethanol Bubble Bursts</a></p>
<p>Doesn&#8217;t look like America will be replacing oil fields with ethanol-producing corn fields anytime soon.</p>
<p>7. <a href="http://www.time.com/time/specials/2008/top10/article/0,30583,1855948_1863706_1863713,00.html">Polar Bear Listed</a></p>
<p>The first animal listed as &#8220;threatened&#8221; under the Endangered Species Act due to global warming. &#8220;Swim, baby, swim.&#8221;</p>
<p>8. <a href="http://www.time.com/time/specials/2008/top10/article/0,30583,1855948_1863706_1863714,00.html">Indonesia Warms to Avoid Deforestation</a></p>
<p>Cool idea: California open to helping Indonesia save its rainforests.</p>
<p>9. <a href="http://www.time.com/time/specials/2008/top10/article/0,30583,1855948_1863706_1863715,00.html">First Co2 Auction</a></p>
<p>Utilities coughed up $38.5 million for the right to emit 12.5 million tons of Co2.</p>
<p>10. <a href="http://www.time.com/time/specials/2008/top10/article/0,30583,1855948_1863706_1863716,00.html">Word of the Year: &#8220;Hypermiling&#8221;</a></p>
<p>Do you know what the Oxford American Dictionary <a href="http://www.hypermiling.com/">word-of-the-year means</a>?</p>
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		<title>How Denver Water Made Conservation Cool</title>
		<link>http://parkhowell.com/green-advertising-and-marketing/how-denver-water-made-conservation-cool</link>
		<comments>http://parkhowell.com/green-advertising-and-marketing/how-denver-water-made-conservation-cool#comments</comments>
		<pubDate>Sun, 14 Dec 2008 15:00:54 +0000</pubDate>
		<dc:creator>Park</dc:creator>
				<category><![CDATA[Corporate Enviro Causes]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[Sustainable Marketing]]></category>
		<category><![CDATA[denver water]]></category>
		<category><![CDATA[environmental marketing]]></category>
		<category><![CDATA[green messaging]]></category>
		<category><![CDATA[use only what you need]]></category>
		<category><![CDATA[water conservation]]></category>
		<category><![CDATA[water-saving tips]]></category>

		<guid isPermaLink="false">http://parkhowell.com/?p=545</guid>
		<description><![CDATA[It&#8217;s difficult to make water conservation romantic, or exciting, or fun, or engaging, especially when you&#8217;re competing for mindshare with cool consumer product advertising like beer (are you starting to detect a theme in my posts), Wii, and the Victoria&#8217;s Secret Christmas offering.  Denver Water and it&#8217;s &#8220;Use Only What You Need&#8221; conservation campaign is [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://parkhowell.com/wp-content/uploads/2008/12/denver-water-billboard-3.png"><img class="alignright size-medium wp-image-551" title="denver-water-billboard-3" src="http://parkhowell.com/wp-content/uploads/2008/12/denver-water-billboard-3-300x177.png" alt="" width="300" height="177" /></a>It&#8217;s difficult to make water conservation romantic, or exciting, or fun, or engaging, especially when you&#8217;re competing for mindshare with cool consumer product advertising like beer (are you starting to detect a theme in my posts), Wii, and the Victoria&#8217;s Secret Christmas offering.  Denver Water and it&#8217;s <a href="http://useonlywhatyouneed.org/">&#8220;Use Only What You Need&#8221;</a> conservation campaign is truly exceptional environmental marketing. They&#8217;ve put the orange in green.</p>
<p>Their campaign theme is reflected in all aspects of the work, right down to the website that is remarkably minimalist. Presumably they only used what they needed, although it feels like they&#8217;re missing some great opportunities for customer engagement. Perhaps the site gets more robust in summer, when it appears the outreach is most visible. I&#8217;ll let the campaign do the rest of the talking, because that&#8217;s all you need out of this post.</p>
<p><a href="http://parkhowell.com/wp-content/uploads/2008/12/denver-water-website.png"><img class="aligncenter size-full wp-image-552" title="denver-water-website" src="http://parkhowell.com/wp-content/uploads/2008/12/denver-water-website.png" alt="" width="499" height="298" /></a></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/cFKrhwyRp5M&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/cFKrhwyRp5M&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://parkhowell.com/wp-content/uploads/2008/12/denver-water-cab1.png"><img class="alignnone size-medium wp-image-555" title="denver-water-cab1" src="http://parkhowell.com/wp-content/uploads/2008/12/denver-water-cab1-300x198.png" alt="" width="418" height="275" /></a></p>
<p><a href="http://parkhowell.com/wp-content/uploads/2008/12/denver-water-barrels.png"><img class="alignnone size-medium wp-image-557" title="denver-water-barrels" src="http://parkhowell.com/wp-content/uploads/2008/12/denver-water-barrels-225x300.png" alt="" width="225" height="300" /></a></p>
<p><a href="http://parkhowell.com/wp-content/uploads/2008/12/denver-water-sandwich-board.png"><img class="alignnone size-medium wp-image-558" title="denver-water-sandwich-board" src="http://parkhowell.com/wp-content/uploads/2008/12/denver-water-sandwich-board-300x232.png" alt="" width="300" height="232" /></a></p>
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		<title>Artist Creates Recycling Message From a Dump</title>
		<link>http://parkhowell.com/green-advertising-and-marketing/meet-the-rodin-of-rubish</link>
		<comments>http://parkhowell.com/green-advertising-and-marketing/meet-the-rodin-of-rubish#comments</comments>
		<pubDate>Sat, 13 Dec 2008 15:00:42 +0000</pubDate>
		<dc:creator>Park</dc:creator>
				<category><![CDATA[Consuming Green Stuff]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[Happy H Wisdom]]></category>
		<category><![CDATA[Sustainable Marketing]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[environmental marketing]]></category>
		<category><![CDATA[green messaging]]></category>
		<category><![CDATA[nemo gould]]></category>
		<category><![CDATA[re-use]]></category>
		<category><![CDATA[recycling]]></category>
		<category><![CDATA[rodin of rubbish]]></category>
		<category><![CDATA[scultpure]]></category>
		<category><![CDATA[trash]]></category>
		<category><![CDATA[waste management]]></category>

		<guid isPermaLink="false">http://parkhowell.com/?p=300</guid>
		<description><![CDATA[Ingenious Beauty from Trash Nemo Gould is a fascinating artist in San Francisco whose remarkable sculptures are mostly crafted from found materials. He&#8217;s the &#8220;Rodin of Rubbish&#8221; having spent the summer of &#8217;07 as Artist-in-Residence at the San Francisco dump. His work is the most tangible form of green messaging I&#8217;ve found. I stumbled across [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Ingenious Beauty from Trash</strong></p>
<p style="text-align: left;"><a href="http://www.nemomatic.com/nemomatic/resume.html"><img class="size-medium wp-image-302 aligncenter" title="shapeimage_1" src="http://parkhowell.com/wp-content/uploads/2008/12/shapeimage_1-300x232.jpg" alt="" width="457" height="354" /></a><a href="http://nemomatic.com/nemomatic/home.html">Nemo Gould</a> is a fascinating artist in San Francisco whose remarkable sculptures are mostly crafted from found materials. He&#8217;s the &#8220;Rodin of Rubbish&#8221; having spent the summer of &#8217;07 as <a href="http://telstarlogistics.typepad.com/telstarlogistics/2007/09/nemo-gould-arti.html">Artist-in-Residence at the San Francisco dump</a>.</p>
<p>His work is the most tangible form of green messaging I&#8217;ve found.</p>
<p>I stumbled across Nemo at the <a href="http://makerfaire.com/">Maker Fair</a> in San Mateo, CA, and was immediately taken by his incredible sculptures.  I felt like a little kid, because his stuff is way too cool.</p>
<p><a href="http://www.nemomatic.com/nemomatic/portfolio_blog/Entries/2008/9/7_Octovarius_2008_(36%22_x_21%22_x_21%22).html"><img class="size-medium wp-image-126 alignleft" title="Octovarius, 2008 by Nemo Gould" src="http://wateruseitwisely.com/blog/wp-content/uploads/2008/11/nemo-209x300.png" alt="" width="111" height="160" /></a></p>
<p>The <a href="http://www.nemomatic.com/nemomatic/portfolio_blog/Entries/2008/9/7_Octovarius_2008_(36%22_x_21%22_x_21%22).html">Octovarius</a>, for instance, is made from an old steam trunk, violin, chair parts, tobacco pipes, taxidermy eyes, steak serving platters, motor, semi truck exhaust guard, and cold cathode light tubes.  Most of his sculptures are kinetic, and in Octovarious, the tentacles move independently.</p>
<p>What impressed me the most about Nemo&#8217;s work is in the powerful way it demonstrates a conservation and recycling message; the ultimate hands-on environmental marketing experience&#8230;at least in the art world.  If I was <a href="http://www.wm.com/">Waste Management</a>, I&#8217;d commission Nemo to create every piece of art in my corporate office, and then send him on a North American tour. (No, I don&#8217;t represent Mr. Gould, and they might want to check with him first.)</p>
<p>Quite simply, Nemo proves their is surprising beauty and innovative use in the things we discard. Here&#8217;s a look at a few more of his creations that he&#8217;s brought to life&#8230;or brought back to life.</p>
<p><object width="425" height="344" data="http://www.youtube.com/v/iyylZzgLRaM&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/iyylZzgLRaM&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
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