For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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The following article, "The Evolved Creative," written by our creative director, Luis Medina, appeared in this week's Flashpoint agency newsletter. I'm repurposing it here because I'm on vacation and it's a lot easier than coming up with my own stuff. You'll love it. I have a confession to make. I don’t know jack about Google+. It may be the fastest growing social network of all time and further evidence that Google will one day control literally everything I do, but right now ...
6 Reasons Why Green Marketers Should Listen to their Mothers
Can being green be sassy, sexy and fun? The website, Green and Clean Mom, seems to think so. I was sent this site the other day by our creative director, Luis Medina. He made some great points about engaging with moms when trying to grow your green cause. Mom bloggers have a fast-growing influence in the blogosphere and among consumers. And it's easy to understand why, because moms are: Very opinionated Passionate about creating a better world for their children, which benefits us all Fond ...
How Green+Chic.com Uses Social Media to Drive Traffic to its Online Store
I've had several questions lately about how to use online social media for green marketing. So I asked an expert that relies on it every day. Carla Rose, owner of Green + Chic online store for organic personal care products, shares how she uses social media to drive business to her green goods. An interesting point to make is that Carla is fairly new to creating her online community. But that doesn't keep her from experimenting and inventing her best practices. We're ...
One Of The Best Online Guides For Going Green
I wish I wrote this post by Elsa Wenzel. But then again, that means I would've had to do all that miserable research. Instead, I will happily forward her blog, "The Social Media & Web Guide to Going Green." Not only does she offer many terrific online green resources, those who commented have added other great sites to the list. A shout out to Peter Korchnak and his Sustainable Marketing Blog, where I originally found Elsa's article. Do you know of a ...
Green Social Media Isn’t Just About Being Online.
So I asked Ryan, our word-of-mouth marketing guru, to comment on my blog: "How Tom's of Maine Can Flex it's Green Leadership Through Social Media." Man-o-man, did I open up a can-o-worms. Here's Ryan's response. I didn’t exactly want to take off my shoes and hurl them at his head, but I did have to bring up something that always fires me up – SOCIAL MEDIA ISN’T ALL ONLINE. A big part of my job is word of mouth marketing. ...