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Introducing the first “21st century” green pizza box that’s eco-friendly (patent #7051919). With innovation like this, perhaps the guys at Eco Incorporated should take over GM.  Here’s 10 marketing ideas on how some “eco-conscious” companies might leverage the ingenuity behind the green pizza box for their sustainability campaigns.

1. United Auto Workers could co-brand boxes with Sharpie to offer laid off Chrysler employees convenient “Will Work for Food” signs.
2. Gatorade could sponsor “Whats for Snack?” promotion at little league baseball games and re-purpose the pizza plates for  eco-friendly bases.
3. Wells Fargo’s student loan department might up-cycle sections of the green box as mortar boards for high school slackers whose graduation gowns didn’t get ordered because nobody thought they’d actually graduate.
4. Martha Stewart Living can demonstrate how to create wicked Origami potholders.
5. Hush Puppies could re-use little storage containers as “Blue collar” shoe trees.
6. Band-Aid could add their logo on recycled box parts for LARPing armor and shields.
7. Greasy pizza box  plates could be branded and re-purposed by Blizzard as speedier mouse pads for WoW.
8. Nike could outfit inner city soccer kids with shin guards.
9. The Clean-Burning Coal Industry can include instructions on how to create simple cardboard blinders with the use of a coat hanger.
10. Eddie Bauer, employing plastic bag wire-ties,  could market a new line of “His & Hers” sustainable urban flip flops for after-dinner stroll.

In every half-baked “eco-friendly” product is a whole menu of green things you can do to make our planet happy. What can you do with the big green box?