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Posts Tagged ‘greenpeace’

Did Greenpeace’s Environmental Marketing on Mt. Rushmore Work, Or Did It Fall On Its Face?

rushmore

Believe me, I’m a sucker for good old fashioned stunt marketing. So it’s no wonder that Greenpeace caught my attention on Wednesday. They draped a 2,300 sq. ft. banner down the side of Lincoln’s noggin on Mount Rushmore. According to the proudly arrested Matt Leonard on his blog, they…

“…hung this banner on the opening day of the G8 meetings in Italy, and while the Senate looks to debate the Waxman-Markey bill - the first piece of comprehensive climate legislation in the US (and industry and many Democrats have rendered the bill more harmful than helpful).”

CNN captured the stunt as it happened and interviewed park-goers to get their reaction. Judging by the anger, makes you wonder if Greenpeace’s ambitious bit of environmental marketing actually generated positive sentiment to their cause and global warming?

One thing’s for sure, they could’ve used better creative direction to make the banner  resonate more with the commoner. Perhaps a thought bubble above Lincoln that said, “Is it hot out here, or is it just me?” Now that’s the kind of stuff the National park visitor can appreciate, and it would’ve gotten a few chuckles from the parking lot.

What do you think? Does this make Greenpeace look silly, radical, relevant, important, thought provoking, what…?

A Floating Island of Garbage Twice the Size of Texas?

I had no idea that there is a 3.5 million ton island of plastic and garbage floating in the Pacific ocean between Hawaii and San Francisco.  I found this out last night when I was marveling at the ridiculous petroleum-based packaging that housed my Oscar Meyer Center Cut Bacon. Not only was the plastic container over the top, but the shrink wrapped bacon inside was “freshness overkill.” I made the comment about just another example of our dependence on oil and petroleum products when my daughter asked me if I had heard about garbage island?

So I did some digging.  What I found is that “The Great Pacific Garbage Patch,” or the “Trash Vortex,” has been around since the 1950s. Circular wind and ocean currents in the North Pacific Gyre have collected trash that originates onshore and has made its way into the Pacific.  Greenpeace has a nice animation on how the gyre works.

The garbage island has been growing tenfold every decade and is now twice the size of Texas.  Plastic makes up 80% of the waste, the majority of which is non-recyclable and highly toxic Bisphenol A.  The world produces 7 billion pounds of Bisphenol A per year for hard, clear plastic called polycarbonate.

I’m pretty sure we can find better ways to save our collective bacon than continuing to use polycarbonates in our packaging, and to think twice about how we dispose of the non-recyclable plastics that are thrust into our lives.

Here is the first in a several episode series on garbage island from VBS-TV.