For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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I’m not sure that all greenwashers should be condemned?
I've been reluctant to post this info graphic on greenwashing. I received it in an email last November, and I've been meaning to delete it ever since. However, like that tiny, but vigilant, tag of popcorn husk clinging to the back roof of your mouth, it is still there. So here it is for you. It's full of great stats and facts about greenwashing and what to look for. And it begs the question: Are the companies accused of greenwashing doing it ...
Liar, liar pants on fire! How do we out greenwashers?
My buddy Pat in Seattle (Not pictured here) is so incensed over greenwashing, and what he believes is the left wing fallacy of global warming, that I think he sometimes misses the point of sustainable programs that are doing much more than just being green or curbing global warming. Just see our conversation in an earlier post about New York city's sustainability initiative. It's had positive impact on reducing traffic, increasing the fitness of New Yorkers through biking and walking, dampening the ...
What does “Green” really mean to you, or are companies just yanking your chain?
Let's tap the democratized web to see if being "green" really means anything to you. Over at the Software Advice Blog, they're inviting you to take all of about 30 seconds to answer a pretty important poll: "Does the Green-ness of a company's supply chain have any impact on you, the consumer?" From their site: So, what’s the real reason for the move toward green supply chains? Do these companies really care about the environment, or are they just trying to win ...
Is Your Green Marketing Approachable, Believable and Doable?
New Radio Show Features Park Howell (That's me) and His (My) Insights on Green Marketing and Sustainability The Business Marketing Association just launched a new 30 minute radio series on 1100 KFNX AM. The first show focuses on green marketing and sustainability with park Howell, president of Park&Co, and Derrick Mains from GreenNurture.com, a green solutions company. Howell explores ways to avoid “Greenwashing” (Not walking your green talk) by creating green marketing about your sustainability efforts that is "Approachable," "Believable" and "Doable." Derrick ...
Green marketing’s six deadly sins of greenwashing
Über hyperbole is everywhere. Especially in green marketing. So how do you avoid the damnation of being tagged a "Greenwasher" by using false or disingenuous green claims? My friend Michael Gold of Florida branding and package design firm, Gold Forest, sent me this great Marketing Green article this morning: "Just Tell the Truth." It seems like such obvious advice that you wonder why it even needs to be mentioned, let alone have an entire post written about the subject. Don't we all ...