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	<title>ParkHowell.com &#187; hybrid cars</title>
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	<description>Green marketing, sustainability, and how to tell better brand stories</description>
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		<title>Honda &#8220;Lets It Shine&#8221; For New Hybrid Ad Campaign</title>
		<link>http://parkhowell.com/green-advertising-and-marketing/honda-lets-it-shine-for-new-hybrid-ad-campaign</link>
		<comments>http://parkhowell.com/green-advertising-and-marketing/honda-lets-it-shine-for-new-hybrid-ad-campaign#comments</comments>
		<pubDate>Fri, 10 Apr 2009 13:30:25 +0000</pubDate>
		<dc:creator>Park</dc:creator>
				<category><![CDATA[Consuming Green Stuff]]></category>
		<category><![CDATA[Corporate Enviro Causes]]></category>
		<category><![CDATA[Sustainable Marketing]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[Honda Insight]]></category>
		<category><![CDATA[hybrid cars]]></category>
		<category><![CDATA[Let it Shine Campaign]]></category>
		<category><![CDATA[sustainability]]></category>

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		<description><![CDATA[Luis, our creative director, came across this big, bold and beautiful campaign for Honda&#8217;s new hybrid called the Insight. Luis: &#8220;Love this spot for Honda. The music, cinematography and storytelling are, well… brilliant. And if you’re thinking the effects are CG, think again: The Making of Let It Shine&#8221; Do you know of a green [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://parkandco.com/talent/luis.php">Luis</a>, our creative director, came across this big, bold and beautiful campaign for Honda&#8217;s new hybrid called the <a href="http://automobiles.honda.com/insight-hybrid&lt;/p&gt; &lt;/p&gt; &lt;p&gt;&lt;p&gt;/?ef_id=1097:3:s_b6439cb92e4c8d3d239669d40157c213_3158831204:3i-tSdBkOIYAAELV0IcAAAAQ:20090409201231">Insight</a>.<br />
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<p>Luis: <em>&#8220;Love this spot for Honda. The music, cinematography and storytelling are, well… brilliant. And if you’re thinking the effects are CG, think again: <a href="http://www.youtube.com/watch?v=Sci0KgJIzt4&amp;feature=related">The Making of Let It Shine&#8221;</a></em></p>
<p>Do you know of a green or sustainable ad campaign that is exceptionally cool? Please do tell.<em><br />
</em></p>
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