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The web and video conferencing industry was built on convenience and saving cash by reducing travel. It just so happens that greening mother Earth is kind of a nice added value. Few companies do a better job of communicating this core product benefit than iLinc. They’ve created the iLinc Green Meter that calculates your savings while using their platform.

The Green Meter captures location information from all of the web/video conference attendees and then calculates their positive impact on the planet and the company’s budget by not having to travel. It calculates:

• Reduced carbon emissions
• Fuel savings

…while pointing out:

• Savings in airfare
• Savings in hotels and meals
• Savings in wasted hours traveling
• Increased productivity

You can experience iLinc’s Green Meter firsthand by participating in the company’s first ever virtual conference called iG.R.E.E.N 2009 on Wednesday, March 18. And it’s FREE!

I’m proud to be one of iLinc’s inaugural presenters for their virtual conference. I will be presenting a sales and marketing session titled: Green Marketing: How to Reduce your Carbon and Hype Footprints, from 4 – 4:45 pm EST. I’ll show you ways to reduce your use of costly physical resources in your advertising and marketing by leverage online and other forms of social media, while also demonstrating how to avoid the green washing trap. You can register for iLinc’s free iG.R.E.E.N. virtual conference here.