iGreen FREE Virtual Conference from iLinc

Have you and/or your company decided on a green platform as a brand differentiator? Even if you’re not seeing green, are you considering ways to make your advertising and marketing more sustainable? Then this FREE online seminar on how to make your communications more environmentally sensitive in both its activation and messaging is for you.

Part I will focus on greening your advertising and marketing efforts:

1. The power of PDF’s over printing
2. How to find green printers and other vendors
3. How to offset carbon with your TV, radio and other resource-intensive creative production
4. How your website can offset carbon and other environmentally nasty stuff
5. How to deploy social media and other forms of eco-friendly, word of mouth communications

Part II will look at some of the hysterical and disturbing poster children for greenwashing. Plus, we’ll show you some of the really powerful work in green, sustainable and responsible advertising and marketing.

Other terrific green sessions during the iG.R.E.E.N. virtual conference include:

1. Social CRM: Using Social Media to Drive Conversations and Create Customers
2. Leveraging Online Technology for Effective Virtual Training
3. Educate, Don’t Decorate: Designing Virtual Content that Helps People Learn
4. Webinars: Why They Matter and How to Make Them Work for You

You can register for one or all sessions here.

The Green Meter captures location information from all of the web/video conference attendees and then calculates their positive impact on the planet and the company’s budget by not having to travel. It calculates:

• Reduced carbon emissions
• Fuel savings

…while pointing out:

• Savings in airfare
• Savings in hotels and meals
• Savings in wasted hours traveling
• Increased productivity

You can experience iLinc’s Green Meter firsthand by participating in the company’s first ever virtual conference called iG.R.E.E.N 2009 on Wednesday, March 18. And it’s FREE!

I’m proud to be one of iLinc’s inaugural presenters for their virtual conference. I will be presenting a sales and marketing session titled: Green Marketing: How to Reduce your Carbon and Hype Footprints, from 4 – 4:45 pm EST. I’ll show you ways to reduce your use of costly physical resources in your advertising and marketing by leverage online and other forms of social media, while also demonstrating how to avoid the green washing trap. You can register for iLinc’s free iG.R.E.E.N. virtual conference here.