Tag Archives: Made to stick



The Importance of Triggers in Your Green Marketing

This post originally appeared on the the Water - Use It Wisely blog. Let's face it, none of us in conservation has the marketing budget of Budweiser.  Sure, beer is more fun than water.  But if you had your druthers on a desert island, which would you choose for survival?  Most of us would presumably choose water, unless of course you're not long for this world and you want to go out like Homer Simpson. In the "highly romantic," and mostly underfunded, ...