For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Are Canadian and American green consumers really that different?
A sustainability director for a mega retailer said that the Canadian approach to sustainability is a cautious: "Why, do we really want to rock the boat?" The American approach is: "Why not, let's role?" Are Canadian and American green sensibilities really that different? I had a chance to explore this questions with green brand strategist and Vancouver BC resident, Marc Stoiber, yesterday during my weekly Twitterview. Here's what he had to offer. Q1. What are 3 differences you see between the Canadian and ...
Is green marketing already going the way of the bison?
Green marketing is as new and fresh as a prairie flower. It can't already be in decline! Can it? That's the question posed during next Wednesday's FREE Link-n-Learn webinar presented by the Phoenix Green Chamber of Commerce, called, "Is Green Marketing Dying of Irrelevance?" You have to give the green chamber some credit, as it calls into question the marketing surrounding the vary industry it's trying to promote. This is a timely subject hosted by Derrick Mains of Your3BL Radio. I ...