For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
Twitter
Facebook
LinkedIn
Pinterest
Have clichés rendered your green marketing unsustainable?
Are you a green marketer who has considered using the call-to-action, "Got Green?" Are you a sustainable company that put the word "Green" in your name, and if so, do you have the cojones of Greenpeace to back it up? Are you guilty of "Green Corn?" It's a symptom of trite green marketing that appears in visuals for sustainability, like Mother Earth glistening in a water drop, cupped in hands, or twinkling in a child's eye. Do you give in to "Carbon Fetish?" ...