For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Telluride’s Efforts to Curb Global Warming Appear to be Melting Away
What other industry short of glacier tours is more viscerally affected by global warming than the skiing business? I was gratified to see Telluride partnering in SkiGreen, a carbon offset program that powers renewable energy. As you ride up lift four you learn the positive impact of their program. It's certainly a step in the right direction, but it appears it is only applicable to lift four. What about the rest of the resort? SkiGreen.org also encourages skiers to purchase mini-carbon ...