Is it an artful statement or a brilliant word of mouth marketing stunt?
Temperatures in Berlin today were around 73 degrees Fahrenheit (23 Celsius), as 1,000 human ice sculptures melted away on the steps of the central Gendarmenmarkt square. The World Wildlife Fund commissioned the “Melting Men” installation to draw attention to global warming and the melting ice caps in Greenland and Antartica.
Created by Braziilian artist Nele Azevedo, who originally conjured up the active exhibit as a critical view of official historical monuments, the “Melting Men” attraction has been adopted by environmentalists and staged around the world as climate change art.
You can see a short YouTube video here. Reuters disabled the embed.
Personally, I think it’s great green word of mouth marketing; an experiential exhibit on sustainability that allows everyone to participate.
