ParkHowell.com » Nele Azevdeo http://parkhowell.com Green marketing, sustainability, and how to tell better brand stories Fri, 03 Feb 2012 17:20:59 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 “Melting Men” Word of Mouth Marketing Art Exhibit Draws Attention to Climate Change http://parkhowell.com/green-advertising-and-marketing/melting-men-word-of-mouth-marketing-art-exhibit-draws-attention-to-climate-change http://parkhowell.com/green-advertising-and-marketing/melting-men-word-of-mouth-marketing-art-exhibit-draws-attention-to-climate-change#comments Thu, 03 Sep 2009 19:39:07 +0000 Park http://parkhowell.com/?p=6757 Is it an artful statement or a brilliant word of mouth marketing stunt?

© Reuters

Temperatures in Berlin today were around 73 degrees Fahrenheit (23 Celsius), as 1,000 human ice sculptures melted away on the steps of the central Gendarmenmarkt square. The World Wildlife Fund commissioned the “Melting Men” installation to draw attention to global warming and the melting ice caps in Greenland and Antartica.

article-0-06437007000005DC-87_964x718Created by Braziilian artist Nele Azevedo, who originally conjured up the active exhibit as a critical view of official historical monuments, the “Melting Men” attraction has been adopted by environmentalists and staged around the world as climate change art.

You can see a short YouTube video here. Reuters disabled the embed.

Personally, I think it’s great green word of mouth marketing; an experiential exhibit on sustainability that allows everyone to participate.

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