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Posts Tagged ‘ParkCo’

Crowd-sourced balladeers delight callers stuck on hold at ad agency

Now you’ll ask to be put on hold at Park&Co

On-hold messages are the last bastion of truly disruptive marketing. Right? So we decided to make ours more than meaningless blather about our agency and services.

We enlisted amateur and/or street musicians to submit Park&Co jingles in a variety of musical genres.  We immediately began spreading the word among our many social channels. (There may have been a carrier pigeon involved—it’s all such a blur now.)

The one rule was that the composers had to base their lyrics on content found on our website. With this as their inspiration, surely they could mix, mash and harmonize their way to an on-hold hit. A reward of $100 was offered for each song selected.

Within a few weeks, we had several submissions that blew us away.  The Beggar Folk, all the way from Lancaster, Pennsylvania, sent us a sweet song that made us feel like we were holding hands in a coffee shop with Karen Carpenter. As their name implies, they’re a folksy singer-songwriter band. What their name doesn’t tell you is that this duo (Josh and Trista Lamb) oozes with raw talent. The Beggar Folk crooned away about our process of getting to know the client and their story. Listen to their tranquil melody here.

Our second selection came from Phoenix local Matt King. Matt is a rock star, at least in our eyes. By day, he masquerades as a hospital ER CT technician (we don’t know what it is either, but it sounds impressive), but by night, his true composer reveals itself in the form of funky beats. Not only is he a lyrical genius, he also manages to channel a reluctant Barry White. Listen to Matt’s smooth stylings here.

This process of opening up our new on-hold message to anyone who wanted to take a shot at it provided us with countless laughs and some amazingly original compositions.

I’m working on a little ditty called, “Honey Bucket Blues.” We’ve named our server “Honey Bucket,” if you’re wondering about my inspiration.

Got a tune? We’d love to add you to our on-hold balladeers.

Phoenix haboob creates quite a hullabaloo

 

Have you ever seen a desert erupt? I’ve lived in Phoenix for 26 years, and I’ve only witnessed one other haboob, or dust storm, to rival last night’s billowing behemoth. It raced across the desert in the twilight, like God had accidentally stepped on his vacuum bag as he was preparing for company.

The Phoenix Haboob of July 5th, 2011 from Mike Olbinski on Vimeo.

 

Now it’s our turn to do the cleaning.

How an inner city school re-engaged our son creating a vastly more productive student

Would you move your underperforming student to what most parents consider an underperforming inner city high school to help him improve his grades?

That’s what Michele and I found ourselves doing right after the Holidays this year. And it has been an education for us ALL.

Not only did our son, Caed, earn a 3.0 grade average in the second semester of his junior year (I especially commend him for his guts in changing schools halfway through his high school career), but Michele and I learned what a difference a truly engaged, inventive and industrious principal can make on students that typically get the short end of the stick in our public educational system.

Dr. Chad Gestson, Principal, Camelback High School, Phoenix, AZ

In fact, Arizona State University just recognized Dr. Chad Gestson, a brilliant man whose wisdom is well beyond his 33 years on this planet, and Camelback High School with its award for student achievement. That’s rather miraculous considering the school was pegged one of the worst performing high schools in the Phoenix Union School District just two years ago.

Dr Gestson’s approach, although you are to call him “Chad,” is quite simple:

“Focus on what interests the individual student, and the grades will take care of themselves.”

Most local parents are just learning about the incredible educational renovation going on at CBHS. I can picture a national story about Chad’s proven philosophy and methods, which he has used to turn around two other poorly performing schools before CBHS.

The kind of educator America needs to learn about.

Now you might be wondering how Michele and I found the nerve to move our son to Camelback from his high performing Scottsdale high school; the alma mater of our two other kids who have since graduated from San Diego State University and Chapman University. We had an inside look at CBHS first through our work with the local nonprofit, Social Venture Partners Arizona.

SVPAZ is a group of successful professionals who invest their time, expertise and resources to help the local nonprofit community. It’s all about applying business skills to charitable concerns in order to make them more socially productive and financially independent.

In 2010, the SVPAZ partnership began focusing their investments to help support the educational renoovation Chad had already started at CBHS. With that first school year now behind them, they needed an annual report that celebrated the progress made, the lessons learned and the devoted volunteers who helped raise the bar for an urban high school on the rise.

Click on the image to explore the interactive online annual report

Our agency was able to create SVPAZ’s latest annual report, which focused on the work at SVPAZ, from the unusual position of our volunteerism with the group, as well as our journey as parents actually benefiting from SVPAZ’s involvement in our son’s new school.

Park Howell, '79 Bothell High School, Bothell, Wa

When we sat down to brainstorm, we began to reflect on our own high school days. And as we looked back, a natural artistic direction began to emerge. Old report cards, yearbooks and ASB cards were soon recruited to create a scholastic theme throughout the piece.

Actual high school photos of SVP partners (Yep, that’s me to the right) were included to add a personal touch of nostalgia, and the partners themselves wrote short articles detailing their involvement with Camelback students, faculty and facilities. These stories reveal how the experience of going back to high school was an extremely rewarding education for everyone.

The resulting piece is entitled Voices, a nod to the old-school yearbooks it draws from and the variety of perspectives it brings to the work of improving education. And yes, it still has the requisite financials and figures called for in every annual report. But what an inspiring story it surrounds them with.

Side note: Michele and I also had the honor to chaperone 50 CBHS students on a marketing field trip to Manhattan over Spring Break. It was one of the greatest extracurricular volunteer experiences we have ever had. You can read about it here.

A unique sustainability report surfaces for Arizona copper mine

Each year, Resolution Copper Mining (RCM) publishes a Sustainable Development Report to update the world on what they’ve done over the previous year. The report informs neighbors, stakeholders, media, industry and the legislature on how RCM is doing in meeting its responsibilities to the community, the economy and the environment.

What a copper mine is doing for water reclamation in the desert from ParkHowell.com on Vimeo.

While the report is loaded with pertinent information, its organization and presentation can be challenging to read, navigate and appreciate. So this year, we made this compulsory publication a celebration of RCM’s sustainability practices.

Here’s how our web designer, Joe di Stefano, described the creative approach:

“Environmental sustainability is just one facet of Resolution Copper’s sustainable approach. They focus on five main aspects of sustainability: environment, community, safety, workforce, and socio-economic. The look and feel of the entire site all grew out of the design of the “sustainability wheel,” a visual device we used on the homepage to illustrate RCM’s holistic approach to sustainability.

To enhance the report and create a more engaging experience, we incorporated a wide variety of media. Throughout the site, you’ll find photos, maps, animated graphics, slideshows and video. The videos in particular show how sustainability at RCM is about more than adhering to standards or the ever-changing rubric of ‘being green,’ it’s about bettering people’s lives and contributing to the community you belong to.”

Tactically, RCM was looking to:

  1. Enhance the overall look of the report online. Within the resolutioncopper.com website, the real estate available for a unique page design, content and graphics was very restrictive. We lobbied to have the entire 2010 Sustainable Development (SD) Report reside on a separate site, allowing for a wider range of color and content options.
  2. Tell their sustainable stories in a more engaging way. Many of RCM’s accomplishments over the year directly impacted the environment and area residents. Words on a webpage didn’t do these stories justice, so we crafted videos, slide shows and animated charts to bring them to life.
  3. Make it easy for viewers to find information. Previous SD Reports on resolutioncopper.com had countless layers with multiple portals to access similar information. Navigating the site or simply locating a specific topic of interest was challenging. By utilizing a separate site for the 2010 SD Report, we were able to build a design that provided easier navigation, faster information gathering and on-page prompts for activating videos and slideshows.

Explore RCM’s 2010 Sustainable Development Report, and see if it doesn’t do as much for your interest level as it does for the community, the economy and the environment.

This article was featured in our recent Flashpoint agency newsletter. Read more about our recent work, including the launch of Ecodriving Solutions, as well as the homework assignment we took on for Social Venture Partners Arizona’s annual report, click here.

Thank you for helping us make an IMPACT

Todd Sanders, President & CEO of the Greater Phoenix Chamber of Commerce, presents me with Park&Co's IMPACT Finalist trophy

Last Thursday, Park&Co received a tremendous honor. The Greater Phoenix Chamber of Commerce recognized our work as a growing Arizona business, among nine other companies, during its annual IMPACT Awards at the Arizona Biltmore.

We would not have been on stage if it wasn’t for our remarkable clients, committed team, caring vendors, and the causes and people that place their trust in our brand of disruptive creative marketing services.

Thank you!

Take a quick peek at Park&Co from ParkHowell.com on Vimeo.

Nearly 600 people attended the awards ceremony celebrating companies that have embraced the community, driven innovation, created an empowering company culture, and persevered thourgh adversity. Park&Co is proud to be selected among the top ten from some 80 companies that were nominated for an IMPACT Award from approximately 3,0000 chamber members.

We salute the IMPACT winners:

We’d also like to tip our hat to the Greater Phoenix Chamber of Commerce, which made the entire journey an incredible experience for all of us. You can read all about the 2011 IMPACT Awards in this special section of the Phoenix Business Journal from Friday, April 29, 2011.

Here’s our story featured at the IMPACT Awards. We’d love to hear yours.