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Posts Tagged ‘Phoenix Ad Agency’

FREE Cup of Joe on Us!

Celebrate Friday – and Our 15th Anniversary – with a FREE Starbucks

Cup of Joe on Us for Our 15th Anniversary from ParkHowell.com on Vimeo.

I don’t care if you’re a venti-double-shot-skinny-hold-the-foam latte, or a tall-drip-with-room, I’d like to buy you a cup of coffee. Just pop in here, today only, and ask for a  “Park&Co.” Our friendly neighborhood baristas will gladly pour you the coffee of your choice on us. And please, let’s not be piggy. Just one cup per person, because we have a limited number of pours on our card. So hurry over and help us celebrate our 15th anniversary.

We’re Celebrating our 15th Anniversary Thanks to this Cerebral Dumbbell

Our Phoenix Ad Agency Turns 15-Years-Old Today!

You’d think on a hallmark day like today that I’d I have tons to write about. But I’ve got bupkis. I didn’t want to write the expected stuff that simply applauds our sustainability through feast and famine. I’m not even going to thank the people – far too many to account for here – who have helped Park&Co become the sustainable marketing firm it is today. I’ll do that in person.

Instead, I thought I’d give YOU something on our anniversary.

It’s my secret weapon for remaining sustainable in this evolutionary market.

It’s THE killer App for sustainability.

Have you ever played, “Risk”?

risk-1Risk is the Parker Brothers’ game of world domination. If you’re an entrepreneur with an iPhone, the game is like having a cerebral dumbbell in your pocket at all times. Risk exercises your strategic decision making muscles, while your subconscious runs an obstacle course around the market dynamics of war. These dynamics at first appear random, yet have very logical outcomes you learn to expect and exploit.

Am I just passing off a game addiction for a business building device? Perhaps. But if you haven’t played the game, check it out.

Risk is all about developing resources and strategically deploying them to expand your market domination. The endgame is to own the world. But be careful. If your greed and impatience has you growing too fast, you’ll get spread too thin, become vulnerable and die. Remain too conservative, and you’ll get dominated. Find the balance and thrive.

Sound like green marketing? Sustainability? The ad biz?

You bet it does. Survival of the fittest.

Just play Risk on your iPhone during all of your boring downtime, and you too will learn to rule the world. That’s all there is to it.

Plus, it sure beats the hell out of the game of “Life.”

Download your FREE game here.

The Route to Success for Phoenix Metro Light Rail’s New Creative Campaign

Jazz PlayerPhoenix Metro Light Rail left the station for the first time around this time last year. It was one of the most successful light rail launches in the country, with more than 200,000 people flooding the 28 new stations along the 20-mile route.

Although we can’t lay claim to Metro’s overall success, we are proud to have played an instrumental role in its branding: “Your Life on Track.”

Now we have a new campaign hitting the streets. I’ve asked our art director, Shawn Hardy, to tell you a bit more about the creative process in creating this beautiful poster campaign.

Basketball player“In concepting the ASU venue posters, we wanted to focus on specific activities and places that METRO light rail puts on track throughout the Valley. Simply mentioning or showing all these would become very dull very quickly and wouldn’t portray METRO light rail as a modern alternative mode of transportation.

The challenge became how to depict activities in an engaging way that would tie them directly to light rail. The answer came from the symbolism found in your route map—common to almost all subway and rail maps. The colorful, curving lines of these maps make an ideal brush with which to paint or symbolize the lifestyle that is now available on track via light rail.

Ballet DancerFrom live music to museums; from sports to shopping; from dining to stage shows—almost any experience or venue can be colorfully created and instantly linked to METRO light rail through the use of these track lines. This instant brand association gives the concept enormous versatility for use in a wide variety of MLR messaging and branding. The simple, colorful symbolism lends itself well to all visual media, including print, outdoor, TV and web. And because photography or detailed illustrations aren’t needed, the artwork is relatively inexpensive to produce.”

Shawn Hardy, Art Director, Park&Co

CMOs: Stay Connected to Your Network; There’s Power in Numbers

The danger for every chief marketing officer is to seclude yourself in your marketing office. Especially in these rough times. Instead of retreating, reach out.

We hosted the Creative Connect last week at the agency, and I was touched by not only the number of Phoenix ad pros that showed up, but how many were there to support each other during these interesting times.

At the event we wanted to see what would happen if you arm some of the Valley’s most creative people with a blank canvas and a few sharpies. The result was truly remarkable.

If you were at the event you likely participated in our “conversation board” experiment. If not, then watch the video below to see what happened when the people in attendance were asked to do what they do best – be creative.