Introducing the first “21st century” green pizza box that’s eco-friendly (patent #7051919). With innovation like this, perhaps the guys at Eco Incorporated should take over GM. Here’s 10 marketing ideas on how some “eco-conscious” companies might leverage the ingenuity behind the green pizza box for their sustainability campaigns.
- United Auto Workers could co-brand boxes with Sharpie to offer laid off Chrysler employees convenient “Will Work for Food” signs.
- Gatorade could sponsor “Whats for Snack?” promotion at little league baseball games and re-purpose the pizza plates for eco-friendly bases.
- Wells Fargo’s student loan department might up-cycle sections of the green box as mortar boards for high school slackers whose graduation gowns didn’t get ordered because nobody thought they’d actually graduate.
- Martha Stewart Living can demonstrate how to create wicked Origami potholders.
- Hush Puppies could re-use little storage containers as “Blue collar” shoe trees.
- Band-Aid could add their logo on recycled box parts for LARPing armor and shields.
- Greasy pizza box plates could be branded and re-purposed by Blizzard as speedier mouse pads for WoW.
- Nike could outfit inner city soccer kids with shin guards.
- The Clean-Burning Coal Industry can include instructions on how to create simple cardboard blinders with the use of a coat hanger.
- Eddie Bauer, employing plastic bag wire-ties, could market a new line of “His & Hers” sustainable urban flip flops for after-dinner stroll.
In every half-baked “eco-friendly” product is a whole menu of green things you can do to make our planet happy. What can you do with the big green box?
Green retailing is the focus of this week’s 
