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Posts Tagged ‘recycling’

Lack of Awareness on how to Recycle Electronics has Created Mountains of Toxic e-Waste in Arizona Homes

e-waste-1What are you doing with that old dust-covered Atari you have sitting in the basement? That useless printer? Or the Zenith TV you got as a graduation present that’s been replaced by your 52″ flatscreen?

If you’re like most consumers, chances are you will dispose of your electronics, and all of the toxic material inside, someplace rather than a recycling center specifically designed to handle e-waste. These are the findings from a Rocky Mountain Poll released this morning by Behavior Research Center.

According to the study, here is how consumers typically dispose of electronics:

  • 39% would donate to charities such as Goodwill Industries
  • 25% would palm it off on a friend
  • 15% would simply put it in the garbage destined for landfills
  • 4% said they have no clue what to do with their electronic stuff

The primary challenge to recycling e-waste is the relatively low consumer awareness of how and where to recycle. The study found:

  • Awareness declines in rural areas
  • Awareness declines among younger consumers (who are the most likely to own and update their electronic equipment)
  • Awareness “falls off” in middle and lower income groups
  • It also appears that a special public
 information campaign may be needed for Hispanic consumers who are among
 both the most likely to have unused equipment at home (59%) and are the
 most likely to believe that it is okay to dispose of such material in
 the garbage (34%).
Earl de Berg, Chairman of Behavior Research Center

Earl de Berg, Chairman of Behavior Research Center

According to Earl de Berg, Research Director at Behavior Research Center, “There are private companies in Arizona that specialize in receiving, recycling, and otherwise disposing of used electronic equipment, but they appear relatively invisible to consumers. These companies are principally oriented to providing services to business, industry and government, even as much of the toxic e-waste problem is in the basements, garages, and homes in our neighborhoods.  A clear need exists to increase consumer awareness of specific recycling options.”

Private companies like West-Tech Recyclers target commercial accounts, even though they are a great resource for consumers.

de Berg added that it may be reasonable to conclude that much 
material that is currently stored in garages and closets will still end 
up in city trash barrels unless specialized collection centers do more
 to make the pubic aware of their services and locations.

One option for consumers is Earth911. This is a terrific online resource to find out where to conveniently recycle just about everything, including electronics. But it still requires them to take their old electronics to a specialized facility.

To read the entire study, click here: Rocky Mountain Poll

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Five Ways Green Marketers Can Nudge People Into Recycling

The problem with summer almost being over is we lose our talented (and probably under paid) interns to school.  So I asked Tiffany Franquemont, our resident account service apprentice from the the University of Missouri, to research and write a post about what green marketers need to know in getting people to recycle.  The bottom line: It HAS to be convenient.

Here’s Tiffany…

Tiffany Franquemont, MIZZOU Account Service Apprentice

Tiffany Franquemont, MIZZOU Account Service Apprentice at Park&Co

For a few days now, I’ve been searching Google trying to find companies that encourage recycling and what they are doing to get this message across to consumers. I found Coca Cola to be the perfect example.

Did you know that Coca Cola makes T-shirts out of its own recycled soda bottles? Neither did I. In fact, I didn’t even know that the beverage company had its own sustainable fashion line. The line is called “Drink2Wear” and it includes not only T-shirts, but tote bags, bags, caps, purses and notebooks as well and they are all made from recycled plastic bottles, with slogans such as “Make Your Plastic Fantastic” and “Rehash your Trash” displayed on them.

main_photo_products_case_studiesI love how Coca Cola uses something as simple as a T-shirt, as a way to remind consumers how recycling a few plastic bottles can help protect our environment in the long run. This got me thinking about other ways that companies can get the “recycling” message across to consumers.

I just read an article in Advertising Age about cause marketing and why it’s surviving the recession. According to a study from Opinion Research Corp., 76 percent of consumers are willing to pay more at the cash register for environmentally friendly products. So, how can we get people to recycle so that other companies can create these cool, green trends for us to buy?

Here are five things we have found in getting this message out—

  1. Provide incentives
  2. Make it convenient
  3. Add value, such as support for a cause
  4. Make it simple
  5. Educate the younger generation

Here are some examples of companies that use these as a way to get its target market to recycle—

  • Verizon Wireless has a cell phone battery recycling program for customers to join to help protect the environment. Verizon also participates in the Call2Recycle Program, which is designed to educate the public about the need to recycle batteries. Verizon Wireless also has a HopeLine Program, which collects no longer used cell phones and either restores or recycles them. With the money raised from the sale of the restored cell phone, Verizon donates cell phones to non-profit domestic violence shelters.
  • Best Buy gives incentives to consumers for recycling efforts. The company charges $10 to recycle any item with a physical screen, and in return, each customer that recycles a television receives a $10 gift card.

To sum it up, you should recycle so that companies can design and produce environmentally friendly fashions for us! Oh and in case you were wondering where to buy Coca Cola’s sustainable fashion line… Wal-Mart is the place to go.

Thanks Tiffany.  Great job!

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Ed Begley Jr. Gives Me His Take On The Two Biggest Lies About The Environment

Ed Begley Jr. and I Discuss Eco Consumerism and Green Marketing following Valley Forward's Livability Summit

Ed and I Discuss Green Marketing & Simple Sustainability

Hollywood’s most eco-centric celeb, Ed Begley Jr., graciously spent a few minutes with me following his keynote speech at Valley Forward’s Livability Summit in Phoenix, Az. One of the quotes from his talk that resonated the most with me was…

“The two biggest lies about our environment are: There is no problem with the environment, AND; The problems are so dire that we can’t do anything about them.”

If you’ve seen his TV show, “Living With Ed,” or read his new book, “Living Like Ed,” you’ll know he’s all about the easy and inexpensive things you can do to live more sustainably. I am surprised at how few people have seen his incredible documentary, “Who Killed the Electric Car.” Definitely Netflix-worthy.

My three take-aways for green marketers from Ed and our conversation:

  1. Emphasize the health issues: “It is your right to have healthy air and water.”
  2. Talk about the little things people can do: “All I hear about is solar panels and electric cars. Do the easy stuff like recycling and conservation first.”
  3. Living sustainably is not expensive: “Can you afford to ride your bike to work or use a CFL?”

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Eco-Capitalism: How to Build a Small Empire from Worm Droppings

worm-castingsWhat better way to follow-up Earth Hour as we move towards Earth Day than with a spotlight on one the world’s leading eco-capitalists: TerraCycle.

Essentially, Tom Szaky, founder and CEO of TerraCycle, upcycles trash and turns it into new products.  We’re not talking just plastics, cans and glass. We’re talking just about everything.

They got their start by feeding organic waste to worms, liquefying their poop and packaging it in reused soda bottles.

Today, TerraCycle produces a host of organic lawn & garden products, household cleaners, fire starters and logs, bags, and office products; all from upcycled materials.

TerraCycle isn’t just selling to you. The company gets you involved.  Check out their “Capri Sun & Honest Kids Drink Pouch Brigade” From their site:

capri-sun-bagEvery year BILLIONS of drink pouches end up in dumpsters and landfills across America. TerraCycle, Capri Sun and Honest Kids are working together to put an end to this awful loss of resources. As an eco-friendly innovator, TerraCycle is going to convert the used drink pouches into unique fashion bags, tote bags, and pencil cases for kids and adults!

Where a lot of “green” companies fall down is the lack of education on how exactly they produce their products, which leaves much to the imagination of a cynical public.  Not TerraCycle. Throughout their site they do a nice job showing how the products are made.

Finally, you don’t become a great eco-capitalist without some great eco-marketing. Last year TerraCycle teamed with Target stores and Newsweek Magazine on a brilliant promotion. Again, one designed to get their customers involved in their mission while generating the “raw materials” they needed for their inventory: In this case, plastic bags.

org-246TerraCycle ran an ad on the cover of Newsweek and created a postage-paid envelope that invited readers to send in their used plastic Target bags. The returned bags were then re-purposed into the store’s unique ReTote bags. Those mailing in their bags received a coupon for a free ReTote from Target. This ad ran last year in the April 7 edition of Newsweek.

Keep an eye for hopefully another clever marketing/recycling/educational stunt by TerraCycle.

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26 Things You Can Do at Your Office to Save the Earth in Five Minutes or Less

image011I’ve had a lot of great feedback on my post about taking the CoolPeopleCare.org’s Earth Hour to Earth Day Challenge. It covered the 26 different things you can do every day to help save the planet five-minutes at a time. Here are 26 things you can do at the office for the challenge.

You can start by signing up for Earth Hour to Earth Day Challenge on Twitter for your daily tip.

For each of the 26 days, take five minutes to do one of the following:

  1. eh2ed-challenge1Turn off ALL lights on Friday when you leave for Saturday’s Earth Hour.
  2. On Sunday, make five minutes to take your lunch to work.
  3. On Monday, change out one old fashion light bulb to a compact flourescent lighting (CFL) and encourage your staff to do the same.
  4. Take five to learn how to control heating and cooling costs.
  5. Calculate your monthly commute cost.
  6. Promote carpooling through easy online sources like erideShare.com., and with companies in your area like RideShare.com.
  7. Give up your car and telecommute one day a week during the EH2ED Challenge and see how it goes.
  8. If you have to drive, learn how to increase your gas mileage, whether you own a hybrid or not.
  9. Tricks and tips for biking to work. This site is pretty good, too. Or the book.
  10. Purchasing always loves to hear from you. So forward this site and encourage them to buy greener office products.
  11. Opt out of receiving wasteful yellow and white pages printed phone directories.
  12. Take five minutes to learn about zero-waste offices. Actually becoming one usually takes a little longer.
  13. Pick-up a desk-side recycling bin.
  14. Paper comprises up to 40% of the municipal waste stream, so take a minute to learn how you can start a paper recycling program.
  15. Give your dead mouse a proper burial. Reduce, reuse and/or recycle old computers and other electronics.
  16. Take a second to learn how to recycle printer cartridges.
  17. Every company needs to print something, sometime. So start by making a list of green printing companies in your area and then use one.
  18. Take five minutes to learn how carbon offsetting works so that you can apply it in your office.
  19. Whew, take a five minute break and play “Tip Tank” water conservation concentration game.
  20. Locate a green web hosting company to host your Earth-friendly site.
  21. Use your blog or website to offset 350 pounds of carbon by placing the Brighter Planet badge on your site.
  22. Make your website carbon neutral with a click of your mouse (and a small monthly fee).
  23. Wake up five minutes earlier every morning and put that time to use for a green project or thought.
  24. Sign up for CoolPeopleCare.org’s daily email on easy things you can do to help the planet five minutes at a time.
  25. Donate/recycle your office furniture and computers to Goodwill.
  26. Go green with your gifts to employees, colleagues, clients and vendors?

What are you going to do at the office to make a difference for the Earth Hour to Earth Day Challenge? Please let me know by commenting below and/or sending me and your followers an email or tweet.

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