For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Practically Green to launch “One Small Act” app for easy steps toward being more sustainable
There are more than 500 action items one can do to become more sustainable. Susan Hunt Stevens, founder and CEO of Practically Green, says she's mastered about 138 of them. And now she and her green compadres are making it even easier to do the little things to become more sustainable with the June 6 launch of their new app, "One Small Act" in conjunction with Green is Universal. I had the honor of sitting down with Susan virtually on Twitter earlier ...
Giving old electronics new life through YouChange.com
We finally tackled the beast. The mountain of old computers, cable castaways, and a plethora of peripherals that have taken over an otherwise usable office space. I figure that this collection of electronics amounts to between $75,000 and $100,000 of original investment over the past 16 years. Now it's relatively worthless in our eyes, as either wear and tear or technological advancement have rendered it obsolete. But not to YouChange.com. They find value in that pile of ewaste. You Change is a Phoenix-based service ...
Goodwill’s thrifty online marketing strategy for its new “Donate Movement”
THE most powerful brand strategy in green marketing is not found in what you say, but in what you do! Goodwill International's new "Donate Movement" is a model of online efficiency for consumer engagement. "Waste not, want not." They don't doddle around trying to explain their differentiation over other important "green" causes and sustainability programs that compete for your attention. The "D Movement" website involves you immediately by enabling you to donate and recycle NOW! Goodwill's new "D Movement" is a partnership with ...
Green Marketers & CMO’s: What You Can Learn from PlantMyPhone.com’s Easy Strategy for Recycling
Saving the world isn't the first motivation for most people to recycle, or use CFLs, or donate items to Goodwill. Consumers are motivated by doing the right things that are EASY to do. Nurturing the planet is a happy bi-product of simple, thoughtful actions. The guys at PlantMyPhone.com understand this principle. They have created a marvelously simple cell phone recycling model that helps reforest the planet, while keeping toxins out of landfills. How to Recycle Your Cell Phone and Help Reforest the ...
Lack of Awareness on how to Recycle Electronics has Created Mountains of Toxic e-Waste in Arizona Homes
What are you doing with that old dust-covered Atari you have sitting in the basement? That useless printer? Or the Zenith TV you got as a graduation present that's been replaced by your 52" flatscreen? If you're like most consumers, chances are you will dispose of your electronics, and all of the toxic material inside, someplace rather than a recycling center specifically designed to handle e-waste. These are the findings from a Rocky Mountain Poll released this morning by Behavior Research ...