Tag Archives: Rosabeth Moss Kanter



The 15-minute competitive advantage for every marketer

For most chief marketing officers, it's difficult to see through the day-to-day anguish of this transformational market to truly innovate. In her article, "Find the 15-Minute Competitive Advantage," Rosabeth Moss Kanter of Harvard Business Publishing recommends that a series of small but fast innovations are more effective than one large leap. "As many technology companies have seen to their peril, you can leap much too far into the future by seeking revolution, not evolution, leaving potential users in the dust. But ...