Tag Archives: Selling Sustainability



Hey Green Marketers, Stop Selling To The Reptile.

Is the economy killing the green movement? A Pew study in January showed that consumers are more fearful about their livelihoods than they are about global warming. Big surprise.  But green is not dead. A recent article in AdAge, "Green-Marketing Revolution Defies Downturn," dispels  the notion that green is growing extinct. However, we need to get smarter about how we market it, and that begins with a quick look at the anatomy and evolution of the brain and what makes ...