For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Hey Green Marketers, Stop Selling To The Reptile.
Is the economy killing the green movement? A Pew study in January showed that consumers are more fearful about their livelihoods than they are about global warming. Big surprise. But green is not dead. A recent article in AdAge, "Green-Marketing Revolution Defies Downturn," dispels the notion that green is growing extinct. However, we need to get smarter about how we market it, and that begins with a quick look at the anatomy and evolution of the brain and what makes ...