ParkHowell.com » Sherton Hotels http://parkhowell.com Green marketing, sustainability, and how to tell better brand stories Mon, 21 May 2012 17:20:45 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Sheraton’s Simple Green Marketing Idea Helps Make Sustainability More Tangible http://parkhowell.com/green-advertising-and-marketing/simple-green-marketing-idea-at-sheraton-makes-sustainability-more-tangible http://parkhowell.com/green-advertising-and-marketing/simple-green-marketing-idea-at-sheraton-makes-sustainability-more-tangible#comments Tue, 10 Nov 2009 13:11:00 +0000 Park http://parkhowell.com/?p=7942 Green marketers can learn from Sheraton's lead

Green marketers can learn from Sheraton's lead

As I checked into my room at the Sheraton Arlington in Texas, I was curious to find this door hanger. It asked me to “Make a Green Choice.” If I decline housekeeping for the day I’ll earn a $5 gift card for the hotel’s restaurants, or 500 SPG Starpoints.

This is the first I’ve seen of a hotelier actually paying its guests to help them conserve resources. I’m curious how much money they save every time they don’t have to send in the maid.

Smart move, Sheraton, to save green on several levels.

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