For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
Twitter
Facebook
LinkedIn
Pinterest
Facebook memes and their message to brand storytellers
Seven years ago, I committed myself to understanding story structure and how we can use storytelling to nudge the world in any direction we choose. I've studied what Hollywood knows about creating epics, muscled through the premiere screenwriting workshop in LA, researched scores of books on why our minds are suckers for story, and we've practiced storytelling at our agency. Now I'm in the throes of writing a book on what I've learned: how brands, nonprofits, internal communications departments, sustainability professionals ...
How social media is humanizing corporations
Command and control. It is one of the lasting corporate legacies of the industrial age. But its grip is weakening. For 100 years, most American companies have approached corporate culture with a cold, mechanized hand. Just look at the Dilbert cartoons tacked to faceless cubicles, and you'll see the Post-it cries for help from the people caught in this dystopian world. However, like the famous quote from Jeff Goldblum's character in Jurassic Park, "Life finds a way." Online social media has been ...
Teaching a fly fishing guide from Lee’s Ferry how to fish with social media
"Oh no," you're thinking. "Not another 'how to' social media training from a social media 'expert.'" You're right on both accounts. I'm no self-proclaimed social media guru, and this isn't your typical social media primer. This is about fishing for customers and trout, and it is in answer to a question from our fly fishing guide, Jared Nelson. "How do I get more business?" Just like my son and I are to fly fishing, Jared is a fingerling to marketing. He guided us over the ...
Social media training is more effective through visual storytelling
The Power of Story Part II: "Social Media and the Storyteller" from ParkHowell.com on Vimeo. Do you feel cornered by social media? "Like" this. Tweet that. Friend me. Poke you. Give me some link love-in'. It seems the virtual online world is more frightening than the real one. These were just some of the social media fears and myths we explored during the Power of Story training at Forever Living Product's International Super Rally in Washington DC. The first part of the ...
CMO’s – Don’t let advertising tactics become your marketing strategy
The following article, written by our director of client services, Stan Yamamoto, recently appeared in our Flashpoint agency newsletter, and is well worth the read if people around you are thinking more tactically than strategically. Social media is here to stay. It’s becoming increasingly important for companies to build ongoing two-way conversations online with their customers to move products and services. The problem is that sometimes they get so caught up in the execution that they overlook the need to ...