For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Have They Really Found a Way to Monetize Social Media AND Save the Planet?
The guy is built on hummus. He radiates enthusiasm. His perpetual energy is apparently generated from his drive for sustainability. Derrick's imposing, but gracious, presence lit up the patio at Pita Jungle yesterday as we met for the first time over lunch. Derrick Mains isn't just an inspired green CEO. He's a movement. And his mission manifests itself through a new website GreenNurture.com, although "website" is really too shallow a term for his project. GreenNuture is a first-of-its-kind combination of social ...
A Sustainable Social Media Strategy for Artists
It's nice to venture out of your comfort zone. At least that's how it felt when I was asked to apply my knowledge of online social media strategy for sustainability and green marketing to help artists, photographers, sculptors, illustrators and musicians create their own sustainable story online. We covered so much ground last night in our Social Media Strategy for Artists workshop at the Tempe Center for the Arts, that I told the crowd that I'd post all of the links ...
What a Paper Coffee Cup can Teach Green Marketers About Social Media Strategy
Yes, online social media takes a lot of time and effort. No, like everything, there are no guarantees of success: It's not a silver bullet for your marketing. Yes, it's OK and natural to feel trepidatious about baring your sole online. Absolutely, you have to be authentic, warts and all. No, you don't have to do it just because everyone else seems to be online. Yes, you're right, it's not necessarily easy to measure. Of course, you would be wise to start with a strategy on ...
The Best Social Media Strategy for Green Marketers is to Tell Better Stories First
...And now, the rest of the story. Yesterday, I wrote about my adventure last year trekking through social media. What I've arrived at today is that sustainability officers and green marketers need to concentrate on telling compelling and authentic stories first, then create a social media strategy to share their sustainable stories with the world. Case in point: Scott Harrison of Charity Water. He not only works the camera well, Scott's entire organization and on-line presence is all about helping you share their ...