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Posts Tagged ‘social venture partners arizona’

AZ nonprofits can cash in on 2nd annual SVPAZ Fast Pitch event

I read a great copywriting book that was about writing with vigor. “Brevity is vigor.”

The same holds true in telling stories. Especially in the nonprofit world. We’re all so bombarded with requests for our attention, we tend to zone out the long and involved. If you’re asking for my money or my time, please, get to the point.

That is exactly the point of the second annual Fast Pitch event produced by Social Venture Partners AZ. SVPAZ is now taking applications from local nonprofits that would like to compete for tens of thousands of dollars in funding. If your organization is fortunate to make the final eight, you will compete onstage at the Tempe Center for the Arts on March 6, 2012, to become the next SVPAZ investee.

All you have to do is tell your story in less then three minutes. That’s what P.O.P.S.I.C.L.E. Center did earlier this year to win the inaugural Fast Pitch. Here’s their story, as well as the other seven finalists.

Now, we’d like to hear yours. The deadline for registration is October 31, 2011. Register Now!

How an inner city school re-engaged our son creating a vastly more productive student

Would you move your underperforming student to what most parents consider an underperforming inner city high school to help him improve his grades?

That’s what Michele and I found ourselves doing right after the Holidays this year. And it has been an education for us ALL.

Not only did our son, Caed, earn a 3.0 grade average in the second semester of his junior year (I especially commend him for his guts in changing schools halfway through his high school career), but Michele and I learned what a difference a truly engaged, inventive and industrious principal can make on students that typically get the short end of the stick in our public educational system.

Dr. Chad Gestson, Principal, Camelback High School, Phoenix, AZ

In fact, Arizona State University just recognized Dr. Chad Gestson, a brilliant man whose wisdom is well beyond his 33 years on this planet, and Camelback High School with its award for student achievement. That’s rather miraculous considering the school was pegged one of the worst performing high schools in the Phoenix Union School District just two years ago.

Dr Gestson’s approach, although you are to call him “Chad,” is quite simple:

“Focus on what interests the individual student, and the grades will take care of themselves.”

Most local parents are just learning about the incredible educational renovation going on at CBHS. I can picture a national story about Chad’s proven philosophy and methods, which he has used to turn around two other poorly performing schools before CBHS.

The kind of educator America needs to learn about.

Now you might be wondering how Michele and I found the nerve to move our son to Camelback from his high performing Scottsdale high school; the alma mater of our two other kids who have since graduated from San Diego State University and Chapman University. We had an inside look at CBHS first through our work with the local nonprofit, Social Venture Partners Arizona.

SVPAZ is a group of successful professionals who invest their time, expertise and resources to help the local nonprofit community. It’s all about applying business skills to charitable concerns in order to make them more socially productive and financially independent.

In 2010, the SVPAZ partnership began focusing their investments to help support the educational renoovation Chad had already started at CBHS. With that first school year now behind them, they needed an annual report that celebrated the progress made, the lessons learned and the devoted volunteers who helped raise the bar for an urban high school on the rise.

Click on the image to explore the interactive online annual report

Our agency was able to create SVPAZ’s latest annual report, which focused on the work at SVPAZ, from the unusual position of our volunteerism with the group, as well as our journey as parents actually benefiting from SVPAZ’s involvement in our son’s new school.

Park Howell, '79 Bothell High School, Bothell, Wa

When we sat down to brainstorm, we began to reflect on our own high school days. And as we looked back, a natural artistic direction began to emerge. Old report cards, yearbooks and ASB cards were soon recruited to create a scholastic theme throughout the piece.

Actual high school photos of SVP partners (Yep, that’s me to the right) were included to add a personal touch of nostalgia, and the partners themselves wrote short articles detailing their involvement with Camelback students, faculty and facilities. These stories reveal how the experience of going back to high school was an extremely rewarding education for everyone.

The resulting piece is entitled Voices, a nod to the old-school yearbooks it draws from and the variety of perspectives it brings to the work of improving education. And yes, it still has the requisite financials and figures called for in every annual report. But what an inspiring story it surrounds them with.

Side note: Michele and I also had the honor to chaperone 50 CBHS students on a marketing field trip to Manhattan over Spring Break. It was one of the greatest extracurricular volunteer experiences we have ever had. You can read about it here.

Storytelling pays off for AZ nonprofit during SVPAZ’s inaugural Fast Pitch event

There are few times in life when we’re served up a life-changing event. I witnessed such a phenomena last Wednesday. Eight nonprofits competed for up to $100,000 in funding during the  Fast Pitch Social Innovation Expo, sponsored by Social Venture Partners Arizona. All they had to do was hone their pitch to a maximum of three minutes, and tell the most compelling story about their cause.

I was given the great honor of emceeing Fast Pitch, and then the opportunity to appear on our local PBS affiliate, with SVPAZ Executive Director, Terri Wogan, to share this remarkable storytelling event, and its winners, with Arizona.

Congratulations to the P.O.P.S.I.C.L.E. Center for captivating the audience with its three-minute pitch. The P.O.P.S.I.C.L.E. Center provides educational tools and resources for children with feeding difficulties, their families, and the professionals who work with them.

They also won the Mentor’s Award, which recognized the executive director that grew the most through the storytelling process.

The Judges Award, and the People’s Choice Award, went to Teen Addiction Anonymous, which provides a 12 step recovery program created by teens, with teens, and for teens, to address addictive behavior.

The stories from all eight finalists were so moving that two anonymous donors, in the packed house at ASU SkySong, pledged an additional $1,000 to each participating nonprofit so that every storyteller walked away with an award. This was in addition to invaluable exposure in the local philanthropic community the event provided to all 20 semi-finalist charities.

SVPAZ pursues a venture capital approach to philanthropy. We invest in start-up and emerging nonprofits that focus on children. Our partners give more than just money. We volunteer our time as attorneys, accountants, marketers, administrators and other professional services providers to help build operational capacity within charities. to help insure their sustainability. SVPAZ is where nonprofits profit.

Do you know of an Arizona charity ready to tell its story for next year’s Fast Pitch event?

$120k is on the line for the best storytelling nonprofit during the Fast Pitch Expo

If you only had three minutes to share a compelling story about you and your cause, and you were competing with 19 other deserving organizations for a potential $120,000 investment, what story would you tell?

Welcome to the first “Fast Pitch” Social Innovation Expo, produced by Social Venture Partners Arizona. On March 2, at ASU SkySong, eight nonprofits will compete for a top prize of up to $120,000. And it all hinges on the power of a three-minute story.

Out of the more than 40 Arizona nonprofits that were nominated and applied for the event, 20 have been selected to compete.  Two rehearsal sessions (with a third on February 16) have been held at SkySong, where executive directors work with SVPAZ partners to hone their storytelling skills in front of their peers. The top eight causes with the most compelling stories will compete for the prizes, which also include $10,000 for the “Best Pitch,” and $2,500 for the “People’s Choice Award.”

I have the honor of being the master of ceremonies for this inaugural event, and I personally invite you to attend. You can direct $20 of your $60 ticket price to any Arizona school project you like through DonorsChoose.org, a website where every public school teacher can be a change-maker, and any citizen can be a philanthropist.

Charles Best, Founder & CEO of DonorsChoose.org

Our keynote speaker is Charles Best, the Founder and CEO of DonorsChoose.org.  The New York Times profiled DonorsChoose as “the future of philanthropy.” Fortune Magazine featured Charles in the “40 under 40” list of “business’ hottest rising stars” in 2009 and 2010.

SVPAZ takes a venture capital approach to philanthropy.

We invest in start-up and emerging nonprofits that focus on children. Our partners give more than just money. We volunteer our time as attorneys, accountants, marketers, administrators and other professional services providers to help build operational capacity within charities. SVPAZ is where nonprofits profit.

Seven Design and Strategy Secrets for Creating a Sustainable Annual Report and Organization

The power is in the story: Social Venture Partners Arizona's Annual Report

The power is in the story: Social Venture Partners Arizona's Annual Report

Sustainability is not just about being “Green.” It’s purely about survival.

Survival for a nonprofit in this tumultuous economic environment is directly related to their ability to innovate. Adapt or die.

Here’s a story about one such nonprofit, and one way they are seeking to remain relevant that just might help you and your cause.

Last night we hosted the annual Spring Partner meeting for Social Venture Partners of Arizona. More than 100 people attended to celebrate the impact SVPAZ’s powerful venture capital approach to philanthropy is having on Arizona charities. An example of the terrific work they do is captured in this year’s “Philanthropist of the Year” award. It honored Debbie and Steve Moak, founders of Not My Kid, an organization dedicated to helping young adults overcome addiction and destructive behaviors.

Even with this great success, partner numbers in SVPAZ have taken a hit. As you can imagine, it’s difficult to attract prospects in this market. Therefore, SVPAZ has to do more with less.

That became our job when creating this year’s annual report and marketing strategy. We relied on this truism: “Survival of the fittest depends on who tells the best stories and how they tell them.”

Our Seven-Point Strategy for an Effective Annual Report and Sustainable Organization

  1. AdrionFocus on the Organisms, not the Organization: Most annual reports simply glorify the company or cause publishing the report. Instead of self gratification, we focused on the unique stories about the kids and young adults that are benefiting from the nonprofits that SVPAZ supports.
  2. Empower Your Evangelists: Just like telling a great story, interesting and unusual things command attention and get shared. Instead of a typical 16-page annual report, we created a 24″ x 20″ poster that folds down to a 5.5″ x 5.5″ square that just begs to be opened. It brings a smile to the face of the SVPAZ partner, and is every bit a reflection of their personal uniqueness and gifts, as it is a reflection of SVPAZ’s innovative approach to philanthropy.
  3. Left Brain vs Right Brain: We all know that people buy with emotion and justify their purchase with logic. As the reader unfolds the poster/report, the stories literally unfold before them to accentuate the impact SVPAZ is having on these young lives. On the back of the poster is the logical left brain stuff including financials and a partner list.
  4. Be True to the Story: Although short and sweet, our stories for each kid sticks to the time-tested architecture of a great tale: A protagonist who has a dream, and the obstacles they must overcome to achieve success. This is done with four colorful panels on the right brain emotional side of the poster. The reader is then invited into a landing page of stories on the SVPAZ website.
  5. Develop a Web Strategy for Your Annual Report: A PDF of your annual report on your website is NOT a web strategy. Our plan for the SVPAZ annual report was to drive traffic to a new site we launched for them last fall. The short stories on the printed piece intrigue the reader into visiting the “Stories” landing page where they are treated to the entire story. Each of the stories for Kevin, Selena, Adrion and Regina are featured on the site’s blog, which also fertilizes the SEO for the entire site.
  6. Don’t Forget Those Closest to You: Let’s face it, most annual reports are about impressing shareholders and attracting new stakeholders. They often overlook your most important audiences: Your employees and customers, or in SVPAZ’s case, its partnership. The stories featured both in print and online are as much about educating the current partners about the variety of nonprofits (investees) they invest in, as well as kids they actually help. This effort was expanded into a SVPAZ YouTube Film Festival, where each of the investees created a one minute film of their work.Each was celebrated during a fun Academy Award segment at the event that recognized films for “Most Online Visits” – which drives traffic to the overall site – as well as “Best Picture,” “Best Actor,” “Best Use of Music,” etc. Everyone’s a winner!
  7. Concept is King and Saves Money: By reducing the production and printing to a fraction of what the annual report used to be, and wrapping the concept in a powerful web and social media strategy, SVPAZ will experience exponential  benefit by reaching more people and prospects at a dramatically reduced cost.

If you would like to learn more from Shawn Hardy, our art director that designed the report, click here.

What can you add to the list to create an even more powerful strategy for a sustainable annual report and nonprofit organization?

For their whole stories, click on the image.

For their whole stories, click on the image.

You can download a PDF of the Social Venture Partners Arizona annual report here: SVPAZ-09-Annual Rpt