For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Now Here’s an Illuminating Idea for the Holidays
Are you just starting to think about what you might be giving for gifts this Holiday season? Yah, me too. But I got a great tip from CoolPeopleCare.org this morning. They showed me the BoGo Light, which is a pretty cool looking solar powered flashlight. Living in Arizona, it's a no brainer. I can replace the darkened flashlights in my cabinets and garage, and presumably keep one fully-charged solar light at hand at all times. What's especially cool, is that when ...
National Bank of Arizona is Putting its Environmental Efforts Under a Solar Magnifying Glass
Have you seen the spots for Regions Bank's new LifeGreen Checking & Savings program? What's green about their new account? Nothing different than any other bank. They've just slapped some green marketing onto what has become standard operating procedures for most banks: Electronic checking (saves paper), and if you have to have printed checks, they'll print them on recycled paper. Oh, and when you open an account you a get a free reusable shopping tote. National Bank of Arizona (NBA), on the ...
How The NBA’s Steve Nash Turned A Power Utility Into A Green Marketing All-Star
After years, (make that decades), of the same old expected utility advertising, Arizona power company, APS, has scored big time with its Sunspower campaign. They did it by drafting Steve Nash to promote their solar energy programs. Now all though the NBA is kind of going through the motions with its "Green Campaign," APS did a smart thing: They capitalized on a hugely popular local sports star, and probably the NBA's best green ambassador, and leveraged his cache for their ...
Telluride’s Efforts to Curb Global Warming Appear to be Melting Away
What other industry short of glacier tours is more viscerally affected by global warming than the skiing business? I was gratified to see Telluride partnering in SkiGreen, a carbon offset program that powers renewable energy. As you ride up lift four you learn the positive impact of their program. It's certainly a step in the right direction, but it appears it is only applicable to lift four. What about the rest of the resort? SkiGreen.org also encourages skiers to purchase mini-carbon ...