For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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National Bank of Arizona is Putting its Environmental Efforts Under a Solar Magnifying Glass
Have you seen the spots for Regions Bank's new LifeGreen Checking & Savings program? What's green about their new account? Nothing different than any other bank. They've just slapped some green marketing onto what has become standard operating procedures for most banks: Electronic checking (saves paper), and if you have to have printed checks, they'll print them on recycled paper. Oh, and when you open an account you a get a free reusable shopping tote. National Bank of Arizona (NBA), on the ...