Tag Archives: Story


by
with 0 comments

Infographic: Storytelling vs Corporate Speak

It's not rocket science. It's brain science. Storytelling is how we're hardwired to understand the world. And anyone can tell compelling stories. So turn your jargon into journeys, your info lists into lore, and your stats into stories. Here's a great infographic from the Hoffman Agency to illustrate the difference between data and drama. The Hoffman Agency is a public relations firm that emphasizes storytelling in business communication.

by
with 0 comments

Is storytelling our ultimate survival tool?

The more work I do in helping sustainability practitioners communicate, the greater appreciation I have for the power of story to help us save ourselves from ourselves. This was underscored to me in the beginning of Lisa Cron's excellent book, Wired for Story. Our brains, like the amoeba, have one goal: SURVIVAL. We can go weeks without food, days without water, but only about 35 seconds without finding MEANING in something. We constantly scan our environment, probing for clues beneath the surface, with an embedded app. ...

by
with 1 comment

How to tell compelling stories to drive donations for your social cause

Goodwill of Central Arizona will help more than 23,000 people find employment this year through its workforce development programs. Goodwill relies on your donations for the inventory it sells through more than 60 local thrift stores. Proceeds from your donations fuel the job training in their career centers that help Arizonans find jobs. Unfortunately, the recession has reduced the amount of donations coming in. Worse, out-of-state, for-profit thrift operators have placed thousands of collection bins around the Valley. They are formidable competitors ...

What social marketers can learn from a common man’s story on NPR’s StoryCorps

Once I learned about the Hero's Journey from Joseph Campbell's work, it started appearing everywhere. This universal pattern to story permeates all of our lives. It's not only in the stories we love, the movies we gush over, and the music we call our own, but it's also found in our everyday activities. That's why stories, and the Hero's Journey they are structured upon, are mirrors of life's struggles and victories. Campbell's work inspired me to create the Story Cycle, a 10-step ...

by
with 0 comments

How the sharing economy accommodated us in France

Michele and I had never used AirBnB until our recent three-week adventure through France. There was a terrific article in the NY Times today about the vacation rental company in what is being called the sharing economy, so I thought I'd share our experience with you. One of our destinations was Normandy, France, and the 60-mile stretch of D-Day beaches, harbors, museums, villages and fields. I've always wanted to take this trip to one of the most poignant places in history, ...