For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
Twitter
Facebook
LinkedIn
Pinterest
Hell on wheels: How a disabled traveler turned a bad hotel experience in San Francisco into a business
Toward the end of my storytelling workshop at Seed Spot, an incubator for early stage social entrepreneurs in Phoenix, AZ, Brett Heising rolled in. Literally. Brett is confined to a wheel chair, but that appears to be about the only thing that restricts this entrepreneur. Last year, he had a problem with hotel accommodations in San Francisco. Instead of whining about it, he spotted an opportunity to help other disabled travelers, while holding hotels accountable, and pounced. He created BrettApproved.com, which vets ...
Are your presentations flicking them off or turning them on?
When given the honor to command an audience, most presenters default to binary facts, figures, features and benefits. The trouble is that your audience’s light switch of interest can just as easily and instantaneously be flicked off as turned on. I prefer the rheostat of story. With it you control emotional nuance to take your audience from darkness into light. That’s called, “Character arch,” one of the most powerful ways to influence behavior. What's your story?
How to create and tell great stories that sell
I stepped onto the stage, throat dry, underarms moist. My adrenalin level rivaled that of a hyperactive 3-year-old hopped up on Lucky Charms. This was the largest gathering I had ever trained on how to amplify success in sales and marketing through The Power of Story. Over 3,500 entrepreneurs had flown from more than 140 countries, most arriving the night before. They gathered in the ballroom of the Gaylord National Resort in Washington DC for Forever Living Products' annual International Super ...
The best green marketing is in how you frame your story, not your marketing
The following is the third article in a series from a Q&A about the power of story that I participated in with Dr. Kathy Hansen on her blog, A Storied Career. Q: How important is it to you and your work to function within the framework of a particular definition of “story?” (i.e., What is a story?) What definition do you espouse? A: Working in the framework of story is the most important foundation for everything we do in the advertising and ...
Everything I Know About Social Media I Learned in Kindergarten
I've been at this social media thing for two years now. Just moving into the first grade. Yes, I had to repeat SM kindergarten. I find it's as finicky as a five-year-old. The "experts" through their blogs, ebooks and Slideshares, have been trying to teach me the trending. The numbers. Why you're supposed to have a gajillion followers on Twitter or you're not cool on the playground. How to game the AdAge 150 ranking. What I'm supposed to be posting on ...