I think most people interact online in one dimension. I type. You read. Someone posts a video. Someone else watches it. If you’re lucky, somebody comments in your comment section. Sometimes they might even reach out through your contact form. It sort of belies the term, “Interactive.”
MADCAP Theaters – Guerrilla Fashion Show from Park&Co on Vimeo.
What’s interactive, however, is some good old fashion, IN-PERSON, word-of-mouth marketing. We recently demonstrated the power of actually rubbing elbows with consumers during a guerrilla fashion show Park&Co produced in downtown Tempe, AZ.
MADCAP Theaters was hosting a fashion show and needed some buzz. So the night before the event, we turned an empty Mill Avenue storefront into a catwalk. Hundreds of people paraded down our pseudo runway and got excited about MADCAP Theaters that night. Why? Because MADCAP made them feel like stars instead of consumers. Shouldn’t all brands do that?
You can check out the fashion show on Flickr, too. Because the most interactive social media happens both online and off.
