As Fast Company magazine put it, “This should go down in the annals of bad sustainability marketing.” Nestle Waters threatened to sue Miami-Dade County in Florida because the county aired a public service radio campaign that said their water was cheaper and safer than bottled water. The magazine equated Nestle suing a public water department to a McDonald’s Play-Place suing the city parks department. Insightful PR work like this can garner you all kinds of attention, including landing Nestle Waters CEO John Harris on a “Corporate Scrooges” list.
Read the entire story in the Miami Herald.
