ParkHowell.com

Posts Tagged ‘sustainability’

Save water in the most peculiar way

World Water Day always brings out the innovative best in all of us, no matter how peculiar. There’s a new app that’ll help you pass gas in private, AND save water: two laudable efforts.

With a swipe of your finger it plays back the flatulence-dampening sound of a shower without actually running one, so you can do your thing without the resounding ring. And, it shows you how much water you save in the process.

“Silly, useless app,” you say? The new Fake Shower app is from Brazilian water company, Akatu. Apparently the thin walls found in domiciles in many countries leads to embarrassing bathroom “noises” polluting living rooms. In Japan, for instances, I’m told it’s a common occurrence for bathroom dwellers to run showers while cleaning their pipes, so to speak. Now they have a fun app to run instead.

Wonder if we can gamify it?

 

I’m not sure that all greenwashers should be condemned?

I’ve been reluctant to post this info graphic on greenwashing. I received it in an email last November, and I’ve been meaning to delete it ever since. However, like that tiny, but vigilant, tag of popcorn husk clinging to the back roof of your mouth, it is still there.

So here it is for you. It’s full of great stats and facts about greenwashing and what to look for. And it begs the question:

Are the companies accused of greenwashing doing it on purpose, or do they just NOT know how to communicate the real environmental impact of their products overselling their “greenness”?

Could it be that they have the best of intentions and are simply bungling their green marketing; their nefarious character created from naivet’e? I’m not ready to condemn all of them just yet, and that was my reason for not immediately posting the info graphic.

What do you think? Who are the biggest greenwashing offenders? Who are those that simply don’t get it? How can they do a better job with their stories of sustainability?

Green Marketing Exposed
Created by: Marketing Degree

Janet has sustained a happy and healthy life for 105 years. Here’s how…

It was 112 degrees in Phoenix the July afternoon we began capturing Janet Brook’s story. The heat didn’t bother her. She had been swimming in it every morning for the past 30 years.

Janet was 103 then, two summers ago, when we first began this project. Our son, Parker, and I spent two days in our living room with Janet asking her about the secrets she might share in living a long, healthy and loving life.

Questions for Janet came in from all across America. Finally, here are her answers.

This is a four minute trailer of the 60-minute film we completed in time for Arizona’s centennial celebration. Janet, now 105 and going strong, was recognized by Governor Jan Brewer as one of a handful of centenarians celebrating Arizona’s 100th birthday on February 14, 2012. Janet gladly gave a DVD to Governor Brewer and former chief justice Sandra Day O’Connor, who was also in attendance, thinking these youngsters might learn a thing or two.

I will feature one segment of the film every day for the next 30 days on the “What Would Janet Do?” playlist on YouTube, and then post the piece in its entirety. I hope you find a minute or two every morning to receive some interesting and insightful wisdom from a sharp lady who is pushing 106. She still swims every morning, enjoys a glass of wine with lunch, and listens to her books on tape.

Thank you, Janet, for sharing your owner’s manual with us.

 

Zite is your Pandora for curated online reading

My coffee steamed next to me and my iPad this morning as I shrugged off my pre-dawn treadmill sweat.  Ironically, the self-help article, “How to Turn an Obstacle into an Asset,” was the first read I landed on. It was next to, “The Death Star is a Surprisingly Cost-Effective Weapons System” (Referring to Darth Vader’s man-made-planet-annihilation station), just before “How New York Pay Phones Became Guerrilla Libraries:” an odd collection of morning reading, to be sure.

I didn’t go searching for these articles as varied as a Madison Avenue magazine stand. They found me.

Zite personalized magazine is my new favorite app. It used to be Pandora, and probably still is once I’m over my infatuation with this new tool that curates my reading. Zite makes it easy to research, read, vote, bookmark and share. You tell Zite what you like, and it sends you more articles in your areas of interest. But like a hardbitten librarian, the app will also send you articles in opposition to your likes, just to help keep your mind open to the other side of the story.

I don’t have to forage for information any longer. Zite is my personalized curator, and the more I personalize, the better it curates.

As great as this fairly new app is, I’m surprised at how few people in the creative community know about it. So after my excitement over this morning’s reading, including “Ira Glass on the Secret of Success in Creative Work, Animated in Kinetic Typography,”  I decided to hammer out this quick post to alert you to Zite.

It is music to my eyes.

 

Top five green/sustainable colleges for undergraduate and masters programs

While college campuses around the world face budget cuts and dwindling support for programs, many are becoming more focused on the revenue from incoming students and figuring out how to attract them.

Warren Wilson College, Ashville, North Carolina

As a resource for masters degree programs points out, many of today’s students are concerned with ecological issues. This means colleges that focus on green innovations on their campuses and marketing those improvements are much more appealing to future students. To stay competitive some schools are taking going green beyond just recycling and are improving the design of their campuses and are incorporating undergraduate and masters degree programs covering areas like sustainability. Below are five colleges are really impressive in their efforts to a positive environmental impact:

1. Warren Wilson College, Ashville, North Carolina.

This college has been a leader in green campus innovation, and started making ecologically minded improvements to their school in the ‘80s, before going green was popular. For example, they were one of the first campuses to institute a campus recycling program and they serve cafeteria food that, for a large percentage, comes directly from their sustainable campus gardens. The garden gives ecology majors at the school a chance to see the impact of sustainable growing and eating first hand, and also saves billions of gallons of fossil fuel that is used to ship conventional food from faraway places.

2. University of Wisconsin- Stevens Point, Stevens Point, Wisconsin.

At this college, not only do they have a unique conservation program to educate the leaders of an ecologically sound future, they have a waste program that makes most campuses look far less efficient. In the dorms, they have recycling chutes to make disposing of recyclables very convenient. This campus also has an onsite composting program, where students, staff and faculty create re-usable and nutrient rich compost for their community. In addition, the University of Wisconsin – Stevens Point was the first in the country to include a conservation program in the curriculum (1940s).

3. University of Maine, Orono, Maine.

The University of Main campus is pretty incredible in terms of green innovation. Not only do students, staff, faculty and visitors have free access to bicycles and a shuttle to encourage sustainable travel, but all of the buildings on campus also have to meet very rigid standards of “green-ness.” Each building has a paper recycling bin in every room, and all new buildings must meet LEED’s (Leadership in Energy and Environmental Design) green certification standards. In addition, the campus employs a Sustainability Council, Sustainability Coordinator, and houses an “eco lead” in each dorm to ensure that recycling programs are being followed closely, and energy conservation is at its most efficient.

4. Northeastern University, Boston, Massachusetts.

Not only did Northeastern begin greening their campus earlier than most, but they have also continued to integrate sustainability and ecologically sound practices into their curriculum and school mission successfully for the past 20 years. Their composting program is very effective, and many courses include a sustainability component. They have reduced their carbon footprint immensely by installing new lighting and house the first college cafeteria to gain LEED Gold standard certification and three star green certification rating.

5. University of California – Santa Cruz, Santa Cruz, California.

Not only does the Sierra Club rank this campus in the top 10 in the nation for green innovation, but their faculty also produces award winning green research. This school also dedicates entire buildings to use by sustainability and community action student groups, such as the California Student Sustainability Coalition.

The colleges listed here are doing a wonderful service to the planet and their students. These campuses save resources while allowing students to see the innovation and creativity of the green movement taking place before their very eyes. Thus, these campuses are making a difference and inspiring the future of green innovation in their student body.

Guest post by Elaine Hirsch. She is kind of a jack-of-all-interests, from education to technology to public policy. She is currently working as a writer for various education-related sites and writing about all these things instead. Her work is often found in the Greener Ideal blog