Tag Archives: Sustainable Brands ’10



The Five Virtues of All Sustainable Brands

Brands are incredibly complex. They are not about marketing. Great brands are about action. I think all of us marketers can agree with this sentiment from Owen Rogers, a senior executive at international design firm, IDEO. Here are the five essential attributes for sustainable brands from his presentation at the '09 Sustainable Brands conference. 1. Brands Thrive on Passion He asks, "Do you remember where you were when Obama did his inauguration speech and how it made you feel?" Obama became a ...