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	<title>ParkHowell.com &#187; Sustainable living</title>
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	<link>http://parkhowell.com</link>
	<description>Green marketing, sustainability, and how to tell better brand stories</description>
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		<title>The Big, Green Apple: New York&#8217;s impressive shift toward sustainable living</title>
		<link>http://parkhowell.com/green-advertising-and-marketing/the-big-green-apple-new-yorks-impressive-shift-toward-sustainable-living</link>
		<comments>http://parkhowell.com/green-advertising-and-marketing/the-big-green-apple-new-yorks-impressive-shift-toward-sustainable-living#comments</comments>
		<pubDate>Fri, 15 Oct 2010 16:49:51 +0000</pubDate>
		<dc:creator>Park</dc:creator>
				<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[Sustainable Marketing]]></category>
		<category><![CDATA[New York Livability Ageneda]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Sustainable living]]></category>

		<guid isPermaLink="false">http://parkhowell.com/?p=11927</guid>
		<description><![CDATA[Here&#8217;s a great story for green marketers about Mayor Bloomberg’s successful “livability agenda” in the Big Apple. In three years, Gotham has wider streets, higher bus ridership, more bike lanes, more open space … and they have started to change the mentality from a people-vs-car oriented transportation system. Good sustainable stuff that Joe Six Pack [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a great story for green marketers about Mayor Bloomberg’s successful “livability agenda” in the Big Apple. In three years, Gotham has wider streets, higher bus ridership, more bike lanes, more open space … and they have started to change the mentality from a people-vs-car oriented transportation system. Good sustainable stuff that Joe Six Pack can embrace. If they can make it there, we can make it anywhere?</p>
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		<slash:comments>7</slash:comments>
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		<title>HearHer.org reveals the hidden survivors of domestic violence and their true stories</title>
		<link>http://parkhowell.com/green-advertising-and-marketing/hearher-org-reveals-the-hidden-survivors-of-domestic-violence-and-their-true-stories</link>
		<comments>http://parkhowell.com/green-advertising-and-marketing/hearher-org-reveals-the-hidden-survivors-of-domestic-violence-and-their-true-stories#comments</comments>
		<pubDate>Thu, 05 Aug 2010 20:05:28 +0000</pubDate>
		<dc:creator>Park</dc:creator>
				<category><![CDATA[Green Social Media]]></category>
		<category><![CDATA[Happy H Wisdom]]></category>
		<category><![CDATA[Sustainable Marketing]]></category>
		<category><![CDATA[child abuse]]></category>
		<category><![CDATA[domestic abuse]]></category>
		<category><![CDATA[domestic violence]]></category>
		<category><![CDATA[HearHer.org]]></category>
		<category><![CDATA[sustainable lifestyle]]></category>
		<category><![CDATA[Sustainable living]]></category>

		<guid isPermaLink="false">http://parkhowell.com/?p=10782</guid>
		<description><![CDATA[Today I&#8217;m not writing about green marketing, the environment or corporate sustainability campaigns. I want to share with you a new blog that paints sustainability in a completely different light: Surviving hell, and living to tell about it. The six authors at HearHer.org are all survivors of domestic violence. They volunteered as our inaugural writers, [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_10845" class="wp-caption alignleft" style="width: 314px"><a href="http://parkhowell.com/wp-content/uploads/2010/08/Picture-5.png"><img class="size-full wp-image-10845" title="Picture 5" src="http://parkhowell.com/wp-content/uploads/2010/08/Picture-5.png" alt="The blog that reveals the trues stories of the beaten, abused, hushed and hidden survivors of domestic violence." width="304" height="376" /></a><p class="wp-caption-text">The blog that reveals the true stories of the beaten, abused, hushed and hidden survivors of domestic violence.</p></div>
<p>Today I&#8217;m not writing about green marketing, the environment or corporate sustainability campaigns. I want to share with you a new blog that paints sustainability in a completely different light:</p>
<p><em><strong>Surviving hell, and living to tell about it.</strong></em></p>
<p>The six authors at <a href="http://hearher.org/">HearHer.org</a> are all survivors of domestic violence. They volunteered as our inaugural writers, and they are truly pioneers.</p>
<p>These are women who have been beaten, abused, hushed and hidden the majority of their lives. Somehow they have mustered the courage to flee their abusers, often with children in tow, and they have found a home in Mesa, AZ, at SEEDs, a program of the <a href="http://www.natn-az.com/home">National Advocacy and Training Network</a>.</p>
<p>HearHer.org is the first-of-its-kind online podium where abused women can shed light on the raw and awful circumstances surrounding domestic violence and child abuse. Once you&#8217;ve read a couple of these unbelievable stories of horror at the hands of a spouse or partner, you can&#8217;t turn away. These women are real. What they need now more than ever is a friend and <a href="http://hearher.org/donate/">your support</a>.</p>
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<p><a href="http://www.linkedin.com/ppl/webprofile?vmi=&amp;id=6005522&amp;pvs=pp&amp;authToken=yYNN&amp;authType=name&amp;locale=en_US&amp;trk=ppro_viewmore&amp;lnk=vw_pprofile">MonaLou Callery</a>, the executive director and founder of NATN, came to us a few months back requesting ideas on ways to make the lives of these survivors more tangible and relevant to those of us who have never experienced the atrocity of domestic violence. Creating an online podium and establishing their own social media network seemed the natural solution.</p>
<h5><strong>You can share their journeys on <a href="http://twitter.com/hearherstory">Twitter</a>, <a href="http://www.facebook.com/#!/group.php?gid=133148876719991&amp;ref=ts">Facebook</a>,  <a href="http://www.flickr.com/photos/hearher/">Flickr</a>, and <a href="http://www.youtube.com/user/hearherstory">YouTube</a></strong></h5>
<p>The project has been a godsend from day one. Everything fell together naturally and quickly. Unbelievably, the HearHer.org domain was available. If you&#8217;ve ever created a new campaign that is reliant on an obvious URL, you know how difficult it is to find one.</p>
<p><a href="http://parkandco.com/about-us/people/luis-medina">Luis Medina</a>, our creative director, designed the logo and website, which received immediate and unanimous approval. Then we turned to <a href="http://littlebirdllc.com/">Amanda Hawkins</a> of Little Bird to build out the site as we created their social media channels.</p>
<h4><strong>Mentoring our Authors</strong></h4>
<p>One of the most interesting aspects of this project is in helping the HearHer.org authors become proficient as writers and creating a comfort level with using social media. Six remarkable communication professionals in Phoenix, each with their own unique expertise, volunteered to mentor our writers. Thank you to:</p>
<ul>
<li>Michelle Olson, President of <a href="http://www.olsoncomm.com/">Olson Communications</a></li>
<li>Pam Haitt, Partner in <a href="http://www.linkedin.com/ppl/webprofile?action=ctu&amp;id=40740029&amp;pvs=pp&amp;authToken=1T8w&amp;authType=name&amp;trk=ppro_getintr&amp;lnk=cnt_dir">Strategies Public Relations</a></li>
<li><a href="http://twitter.com/RobinJP">Robin Phillips</a>, Web Managing Editor, National Center for Business Journalism at Arizona State University&#8217;s Walter Cronkite School of Journalism</li>
<li>Cam Williams, a social media professional for small business</li>
<li>Greg Taylor, owner of <a href="http://grt2studios.com/">GRT2Studios</a></li>
<li>Aly Saxe, Managing Partner and Founder of <a href="http://www.ubipr.com/index.html">Ubiquity Public Relations</a></li>
</ul>
<p>I would also like to give a big shout out to my friend, Stephanie Holland of <a href="http://www.hhadvertising.com/hhadvertising.html">Holland + Holland Advertising</a> in Birmingham, Bama, for her early noodling of the concept with me. Stephanie authors the <a href="http://she-conomy.com/">She-conomy blog</a>, and is an expert at marketing to women.</p>
<p>If you are a victim of domestic violence or abuse, or you know someone who is, share HearHer.org, or call the national domestic violence hotline at<strong> 1-800-799-SAFE (7233)</strong>.</p>
<p>If you have a question for one of the HearHer.org authors, feel free to ask in their comment section on <a href="http://hearher.org/">the site</a>.</p>
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		<slash:comments>7</slash:comments>
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		<item>
		<title>The 103-year-old secrets to living a healthy, sustainable life</title>
		<link>http://parkhowell.com/green-advertising-and-marketing/the-103-year-old-secrets-to-living-a-healthy-sustainable-life</link>
		<comments>http://parkhowell.com/green-advertising-and-marketing/the-103-year-old-secrets-to-living-a-healthy-sustainable-life#comments</comments>
		<pubDate>Sat, 17 Jul 2010 17:42:20 +0000</pubDate>
		<dc:creator>Park</dc:creator>
				<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[Happy H Wisdom]]></category>
		<category><![CDATA[Sustainable Marketing]]></category>
		<category><![CDATA[centenarians]]></category>
		<category><![CDATA[living a long life]]></category>
		<category><![CDATA[Sustainable living]]></category>

		<guid isPermaLink="false">http://parkhowell.com/?p=10634</guid>
		<description><![CDATA[Today is the first filming day with our soon-to-be-104-year-old friend, Janet. She is going to share the story of her life with us by answering YOUR questions. This has been a fun and interesting project already, given the insights we&#8217;ve gleaned from your questions for Janet. Here is our starter list. If you have more [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Today is the first filming day with our soon-to-be-104-year-old friend, <a href="http://parkhowell.com/green-advertising-and-marketing/you-dont-sip-wine-you-drink-it-and-other-life-skills-from-a-centenarian">Janet</a>.</p>
<p style="text-align: left;">She is going to share the story of her life with us by answering YOUR questions.</p>
<div id="attachment_10661" class="wp-caption aligncenter" style="width: 494px"><a href="http://parkhowell.com/wp-content/uploads/2010/07/Janet_MWS.jpg"><img class="size-full wp-image-10661  " title="Janet_MWS" src="http://parkhowell.com/wp-content/uploads/2010/07/Janet_MWS.jpg" alt="Janet_MWS" width="484" height="527" /></a><p class="wp-caption-text">Janet Brooks, 104 on Oct. 15, 2010. Photo by Parker Howell</p></div>
<p style="text-align: center;">
<p>This has been a fun and interesting project already, given the insights we&#8217;ve gleaned from your questions for Janet. Here is our starter list. If you have more interests that aren&#8217;t represented here, please ask your question in the comments below, or on my <a href="http://www.facebook.com/note.php?note_id=10150217876150637&amp;comments=">Facebook page</a>.</p>
<p><strong><span style="text-decoration: underline;">Looking Back</span></strong></p>
<ol>
<li>What’s your earliest memory?</li>
<li>What are your top 5 favorite memories that do NOT include family or close friends?</li>
<li>What is your most cherished memory?</li>
<li>What was the best day of your life?</li>
<li>What do you miss the most about the world as it was in your youth?</li>
<li>What’s the first car you drove?</li>
<li>What was your biggest joy in life and your biggest sorrow?</li>
<li>Do you remember the influenza of 1918-1919, and how did it affect you and your family?</li>
<li>What lessons from the Great Depression or the two World Wars would help us now?</li>
<li>How did the onset of the Great Depression alter your dreams for your life?</li>
<li>What have we lost from our history that we should remember?</li>
<li>What’s the most important invention you’ve seen?</li>
<li>What has been the invention that has most improved your life?</li>
<li>What did you think of a woman&#8217;s right to vote?</li>
<li>What do you think of all the changes that have happened in women&#8217;s clothing in the last 100 years?</li>
<li>What was your favorite fashion period?&#8221;</li>
<li>What were the forks in the road of your life, and why did you choose the directions you ultimately took?</li>
<li>Who were the top 5 people you have admired during your long life and what characteristics did they possess?</li>
<li>What random advice do you have for people in your favorite and least favorite 5-year age spans, and what were those ages?</li>
<li>What decade would you like to relive?</li>
<li>Looking back at your life, what do you wish you had known that you know now.</li>
<li>When did you feel comfortable in your own skin?</li>
<li>What&#8217;s your biggest regret that you had control of?</li>
<li>What’s your proudest accomplishment?</li>
</ol>
<p><strong><span style="text-decoration: underline;">Recreation &amp; Health</span></strong></p>
<ol>
<li>Besides swimming, what other activities do you do: read, garden, etc.?</li>
<li>How did you live your life &#8211; hobbies, health, food, exercise, work, play?</li>
<li>Do you drink, smoke or do other baaaaaad things?</li>
<li>Has what makes you happy changed as you have grown older?</li>
<li>What prescription medications do you take?</li>
<li>What supplements do you take?</li>
<li>What’s your secret for a healthy, long life?</li>
</ol>
<p><strong><span style="text-decoration: underline;">Family &amp; Relationships</span></strong></p>
<p><strong><span style="text-decoration: underline;"> </span></strong></p>
<ol>
<li>What about your family? Were you married, children, etc.?</li>
<li>What is your relationship with the experience of loss, as I imagine you&#8217;ve experienced plenty of it?</li>
<li>Do you still think about sex or falling in love?</li>
</ol>
<p><strong><span style="text-decoration: underline;">Arts &amp; Culture</span></strong></p>
<p><strong><span style="text-decoration: underline;"> </span></strong></p>
<ol>
<li>What are your thoughts about our current culture and please compare it to when you were younger?</li>
<li>Do you got to the movies, and if so, what kind do you like?</li>
<li>What’s your favorite movie?</li>
<li>Are you a reader? What kinds of books do you like to read?</li>
<li>Who is your favorite author and why?</li>
<li>What kind of art do you like?</li>
<li>What are your thoughts about womanhood and what our role is, especially since &#8220;equal rights&#8221; movement?</li>
<li>Has society as a whole progressed or regressed?</li>
<li>What are your impressions of how society has changed the rules in which we raise our children?</li>
</ol>
<p><strong><span style="text-decoration: underline;">The Environment</span></strong></p>
<p><strong><span style="text-decoration: underline;"> </span></strong></p>
<ol>
<li>What are your thoughts about our current environmental situation? I often say that if we lived for 500 years, then I&#8217;m sure we&#8217;d be living our lives very differently.</li>
<li>How does the BP oil spill compare to other environmental crises in America?</li>
<li>Do you believe in global warming?</li>
<li>Are we taking better or worse care of the environment now, than when you were a younger woman?</li>
</ol>
<p><strong><span style="text-decoration: underline;">Current Affairs</span></strong></p>
<ol>
<li>Did your life progress anything like you thought it would?</li>
<li>Do you think you are a better person now or when you were younger?</li>
<li>Who is the oldest person you know?  Are they as much fun as you are?</li>
<li>What do you think of the conflicts, the accomplishments, the craziness of this world and has it really changed?</li>
<li>Do you think the women&#8217;s movement has positively or negatively affected the family dynamic? How so?</li>
<li>How do you compare the world as you knew it as a young adult with the world as you knew it as someone in middle age, and with things as they are now?</li>
<li>What has it been like for you to live through the events that you have experienced, and then to see how a later generation and society perceives/describes/interprets them?  Does the reality align with the perception?  Do you think that the popular opinion about something have firsthand knowledge of is way off from the truth?</li>
<li>What advice can you give to help us to stay as connected as it sounds like you are?</li>
<li>Personally, I&#8217;d like to know if you are more worried or hopeful about our society&#8217;s future?</li>
<li>Is there anyone you hope to meet in heaven (other than God, Jesus)?</li>
<li>Anything you regret not doing? Anything you wish you had not done?</li>
<li>What do you see us worrying about the most, when we really needn’t?</li>
<li>Would love to know what brand of wine Janet drinks so that I can stock up!</li>
</ol>
<h4>Do you have another question for Janet?</h4>
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