Tag Archives: sustainable marketing

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10 screenwriting tips every brand storyteller should know

Learn from legendary screenwriting coach, Robert McKee, how to become a better business communicator on the current episode of Business of Story podcast. Three years ago I spent four days in a dark and freezing Sheraton LAX ballroom with Robert McKee. "If your cell phone goes off during my seminar, you will come up here to my stage and give me $10 in front of all of your screenwriting pals. If it goes off a second time, you're kicked out. Because one ring ...

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The 5 ingredients that help green marketing campaigns grow organically

Don't just stand there. Plant something! That's the idea seedling we plant, fertilize and grow with the Plant Something campaign to encourage homeowners to beautify their landscapes and neighborhoods. As you might imagine, the recession has significantly pruned sales in the landscape industry. The Plant Something campaign reminds homeowners that investing in plants, shrubs and trees is not only good for your soul, but it will help reduce energy bills and increase the value of your property. The tendrils of the campaign, which ...

Does Banksy know that he just designed me a new logo?

My son, Caed, just sent me this image from phantom street artist, Banksy. It pretty much sums up what I've been writing about relative to green marketing and sustainability going on three years now... ...especially on the heels of a post I wrote last year about a new airport parking lot that had the opportunity to stand for much more than paving the desert, clogging the freeways, and darkening our skies. My premise is that opportunities to be – and educate about – ...

Are You a Green Marketing Weirdo Trying to Change the Behavior of Normal People?

Dr. Sam Ham called me a, "Weirdo." He's a professor at the University of Idaho who has developed an interesting approach to storytelling to provoke behavior change. I first learned of Dr. Ham from a green marketer in Queensland, Australia. Greg Bruce is the Executive Manager of Integrated Sustainability Services for the Townsville City Regional Council down under. He sent me a note after reading my blog, and said: "I found much of your text and content "thematically" written and thought provoking. ...

The Route to Success for Phoenix Metro Light Rail’s New Creative Campaign

Phoenix Metro Light Rail left the station for the first time around this time last year. It was one of the most successful light rail launches in the country, with more than 200,000 people flooding the 28 new stations along the 20-mile route. Although we can't lay claim to Metro's overall success, we are proud to have played an instrumental role in its branding: "Your Life on Track." Now we have a new campaign hitting the streets. I've asked our art director, ...

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