Tag Archives: The Master Switch



Are you practicing creative destruction as a green marketer?

If you're following the Stop Online Piracy Act (SOPA) hearings, you'll find that this digital land grab by the government follows "The Cycle," the same rise, capture and fall of every significant communications empire dating back to the telegraph. AT&T's failed $39 billion play for T-Mobile is another example of the cycle as explored in the book The Master Switch. It's all about creative destruction, the fuel that propels free markets. Author Tim Wu is a former tech writer from Silicon Valley who ...