Tag Archives: The New Rules of Green Marketing



Are you following the new rules of green marketing?

She corrected me immediately. I said that the word "Green" was losing its voracity in green marketing. Jacquelyn Ottman, author of the new book, "The New Rules of Green Marketing," sat squarely across from me in a small booth in a deli on the upper east side of Manhattan. She looked up and said, "What do you mean? Green marketing is finally coming into its own." I suppose she ought to know. Jacquie, principal in J. Ottman Consulting, wrote her first ...