For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
Twitter
Facebook
LinkedIn
Pinterest
Coen Brothers Create “Air Freshener” Spot to Help Campaign Debunk Myth of Clean Burning Coal
Hot off the presses. I originally posted this blog about ThisIsReality.org's new spot in there their clever campaign to reveal the truth about "clean burning coal." Then I leaned this morning that Academy Award winning directors Joel and Ethan Coen directed the "Air freshener" spot. Pretty cool to get a couple Hollywood legends not just behind your cause, but contributing to it. I first learned and wrote about the campaign when it launched in December. They're doing a tremendous job of ...
ThisIsReality.org Smudges Clean Coal’s Image in New Spot
The folks at ThisIsReality.org just launched a new TV commercial in their campaign to tarnish the image of clean burning coal. Pretty funny stuff for green messaging. Their environmental campaign hit the airwaves in December when I wrote my first post about their initial effort. What do you think of their new work?
Sarcasm on NRDC Website Makes Green Messaging All the More Powerful
As a follow-up to my earlier blog about the ThisIsReality.org campaign on the fallacy of "Clean" burning coal, check out the surprising and fantastic satire coming from the National Resource Defense Council on their website. Proof that well done humor can sell anything.
New Green Campaign Highlights Harsh Reality of Burning Coal
One of the side effects of lying in a recliner since Wednesday recovering from a left knee scope is that you get to watch a bunch of TV. A group that dominated ad placement in my hydrocodone haze was the ThisIsReallity.org folks. They have a funny ad that reveals the myths of "clean coal." But they only have one ad, and I bet I saw it a hundred-and-nine times. A number of groups came together, including the Sierra Club, the League ...