Tag Archives: Univeristy of Wisconsin – Madison MBA



The 12 faces of social media for sustainable green marketing

Here are just a dozen ways I use social media to create a brighter shade of green marketing. Fly-on-the-Wall: By searching appropriate keywords on Twitter, ("green advertising", sustainability, "environmental marketing") and then following the conversations, I can better understand the thinking and trends in the industry. I also capture quick links to relevant websites and articles, and learn what like-minded eco-conscious Tweeple are looking for. This way I know how and, more importantly, IF I can help. Plus, it helps me ...