Volkswagen’s new website, TheFunTheory.com, demonstrates how behavior can be changed by simply offering your customers a fun way to re-frame their experience. Check it out:
What’s in it for Volkswagen? They are providing potential customers a unique way to participate with the brand that stands for something more than just being an innovative car company. Coaxing every-day folks in to submitting their own Earth changing ideas, and then celebrating those ideas, is what Volks is all about: “Change for the better.”
From its site:
“This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.”
We have often injected humor and fun into all of our work to change behavior. One small example is found in our parking lot. Our agency is located next to several restaurants, and lunch-goers were overflowing into our parking lot. Instead of posting an annoying and strident “No Parking” sign, we thought we’d appeal to their sense of humor. It’s worked wonderfully. Our lot is open again. And people often mention the signs right down to the Phoenix City Ordinance small copy that reads: SEC. 8NOLUNCH4U
How are you having fun changing behaviors?
