The universal story structure of an international water conservation campaign
There is a universal pattern to story that underpins all of our lives. Joseph Campbell, America’s foremost mythologist, called it the Hero’s Journey, or monomyth. The Hero’s Journey is the structure…
A watershed evening when Robert Redford opened for me!
I enjoyed the remarkable honor of sharing the stage with Robert Redford Saturday evening during the Raise The River event at the Arizona Science Center. Raise The River is a…
Seven ways to tell sustainable stories for green marketers
You can now listen to Wednesday’s, “Your Triple Bottom Line” show I shared my green marketing ideas on “Sustainable Storytelling” over the airwaves as a guest on the radio show,…
Sustainable Green Marketing Isn’t About Creating Ad Campaigns. It’s About Igniting Movements.
We don’t just create ad campaigns as a sustainable marketing firm. We launch movements. Our story is about igniting the growth and sustainability of people, products, companies and causes that…
How a 16-Foot Pyramid of Milk Jugs Sells Water Conservation
The best stories aren’t written. They’re experienced. And when you’re selling sustainability, sometimes you need to startle people, grab them by their lapels, and shake them awake. One chapter in…
How to Make Your Green Brand Relevant, Important and Sustainable
A Relatively Young Arizona Water Utility Has Become An International Voice For Recycling Water. Here’s How They Did It, And How You Can Too For Your Environmental Cause. How do…
6 Reasons Why Kohler’s New Promotion with Habitat for Humanity Holds Water with Me
Kohler has just launched a new water efficiency and sustainability effort called, “Save Water America.” The water conservation education promotion donates $1 worth of water-efficient products to Habitat for Humanity…
Making Water Conservation Sexy
I asked our word-of-mouth-marketing guru, Ryan La Rosa, to offer up a blog about our new social media outreach with the Water – Use It Wisely conservation campaign and the…
How Denver Water Made Conservation Cool
It’s difficult to make water conservation romantic, or exciting, or fun, or engaging, especially when you’re competing for mindshare with cool consumer product advertising like beer (are you starting to…
