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Posts Tagged ‘water conservation’

I Suspect an Olympic Gold Medalist May be Spamming the Bejesus Out of My Ning Network

Dale Begg-Smith photo by Mike Ridewood/Canadian Freestyle Ski Association

Dale Begg-Smith photo by Mike Ridewood/Canadian Freestyle Ski Association

I’ve been in a battle of Olympic proportions lately. And the Canadians are kicking my ass.

That’s the Canadian Online Pharmacy, to be exact. It is spamming the bejesus out of my humble little Ning network. And I might add that Ning has offered about as much assistance in combating this menace as a rogue Zamboni carving ruts in the speed skating fast track.

Then Bob Costas introduces me to Canadian-turned-Australian mogul phenom, Dale Begg-Smith, who bounced his way to a silver medal the other night in Vancouver. Turns out the turncoat made his fortune, according to the Sydney Morning Herald, in the “malicious software” spam business as an internet prodigy in the same foothills where he’s now competing for gold.

Coincidence? I think not.

It’s quite a commentary about these over-packaged Olympic games when the human interest story behind the guy standing in the starting gate focuses on how he helped proliferate the Wide World of Spam. “Spam Man Wins Gold in Olympic Moguls,” was the title in an article following the Turin Olympics.

Ning siteSo is it the digital DNA of “Spam Boy” behind Darrel, Samantha, Laurence, Seymour and the seeming cast of a thousand vacuous names propagating the Great White North Online Pharmacy on my Water Conservation and Social Media Ning network? Am I bitter at Dale? Well, not really. Just disgusted at what he stands for, especially as he’s prepping for his conquest of the mogul run that’s supposed to be as Olympic-pure as the driven snow.

So back to Ning. Does anyone out there know how to shut down the attack? Ning apparently doesn’t. Is that a particular weakness in the platform?

I want to be like Alexander Bilodeau, who bested Begg-Smith for Canada’s first gold as the host of the Winter Olympics. Only my triumph will come in a much colder environment: On the web.

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Our Little Water Conservation Campaign is All Grown Up on the CBS Evening News Site

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Photo by CBS Evening News. Click on the image to go to the article.

Raising conservation campaigns is a bit like raising kids. They’re birthed, nurtured, prodded along, and one day you hope they make the world a better place in their own small way.

They become sustainable.

The little surprises are often the most gratifying. Like this morning when I got word that our Water – Use It Wisely campaign website and its water-saving tips are featured as a buildup to tonight’s CBS Evening News’ story on America’s Dwindling Water Supply.

Our 11-year-old conservation campaign is out there doing big things. We’re such proud parents. Can you tell?

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New Ning Network Helps Water Conservation Marketers Launch Social Media Campaigns

Join our Ning network to learn about leveraging social media for water conservation

Click on the image to join our Ning network and learn about how to leverage social media for water conservation

I’ve been on the water conservation circuit lately expounding on the benefits of using social media to help save water. I just returned from working with the gracious folks at the North Texas Regional Water Symposium, sponsored by Dallas Water, North Texas Municipal Water District. and Tarrant Regional Water District.

It was an engaged crowd of nearly 200 water professionals, and they were a pleasure to work with. My social media presentation, “Giving Your Consumers a Voice: Conservation and Social Media,” raised many great questions. It’s always difficult to continue a meaningful conversation in a conference setting. So I’ve decided to launch a Ning network that maybe one of the narrowest niches going: Water Conservation & Social Media. You can join the conversation at h2osocialmedia.ning.com.

The idea here is to use social media to share best practices in using social media to help water conservationists help consumers save water.

The network features blogs, video, photos, a chat room and relevant Twitter streams focused on promoting wise water use. We’ll talk about ways you can sell social media upstream to management. We’ll explore best practices in creating a doable social media strategy given tight financial and personnel resources. We’ll share ideas on how to activate your network. And we’ll all commiserate about our trials and tribulations of working in this new and powerful communications environment.

So if you have an interest learning how social media can help promote water conservation, and you’re open to sharing your efforts, please join us at h2osocialmedia.ning.com.

It’s FREE. And just imagine what it might cost you if you don’t join the conversation.

If you would like me to speak to your group about social media and water conservation, please send me a note through my contact form.

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Your Opinion on this Short Conservation Video Means the World to Us

How do we make water conservation interesting? Entertaining? Even sexy?

You can help us learn how. Please take two minutes, watch this video, and give us your thoughts on length, entertainment value, DYI info, silliness, etc.

product-icon-125x125-ladies

T-shirt available in mens or womens

Your comments are hugely appreciated. Let your voice be heard below. We’ll even pick out a couple comments at random and send the folks a FREE Water – Use It Wisely shirt for helping out.

Thank you.

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