For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Why water conservation may be the next big thing for corporate social responsibility
Will your water rates rise like a gallon of ethanol at your corner Chevron? Probably not. And that's why Americans seem to be apathetic about water conservation. Many experts argue that until we hit them in the wallet, they'll keep wasting water. So how do you get consumers' attention about the pending water crisis that is barreling down on us like an Arizona haboob? You get them to live and breathe it. Companies and initiatives like American Standard's Responsible Bathroom, Coca-Cola's Global Water Stewardship, and ...