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Posts Tagged ‘water conservation’

iPhone app. for water conservation is great example of simple green marketing

That subtle drip……….drip……….drip………. coming from your bathroom faucet never seems like it amounts to much. Sure it’s an occasional annoyance when you hear it. But do you have any idea how much water and money is going down your drain?

You’ll be shocked.

Want to know what that leaky faucet is costing you? There’s now an app for that.

A simple new iPhone/iPad app. called Drip Detective lets you quickly find out how much that dripping faucet is costing you. Drip Detective is only $1.99 at the iTunes store, and it could save you hundreds of dollars.

There are two easy ways to determine the rate of your leak with this app.

  1. Simply tap the screen each time a drips falls from your faucet. After four our five taps, Drip Detective determines the average drip rate. You input the cost per gallon of water from your water bill, and it calculates how much money is going down your drain.
  2. If you have a fast leak, you can measure by volume.

Drip Detective supports both Metric and American volumes, and totals your water and dollar waste by day, week month and year.

In think Drip Detective is one of the easiest, most practical apps. available for understanding the impact of what may seem like an inconsequential waste of water. It’s a water conservation tool that will help you achieve savings that will really add up.

To learn of other ways to save water around your home, take the Water – Use It Wisely interactive Home Water Challenge.

The “Absence of Water” picture show offers stark reminders of conservation

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Water not only sustains life. It quenches a lifestyle thirst. When its use is abused, it can vanish. And with it, the life around it evaporates.

This withering of water is captured in the stark yet beautiful photos of Gigi Cifali’s series, “Absence of Water.”

You can feel the former living, breathing character of these now derelict lidos and baths in the United Kingdom through the architecture, which feels as though it’s frozen in time. The decided absence of one element – water – is what has lead to their ruin.

Through her photo essay, Cifali hopes to “express the importance of water” as an “element of regeneration for the human spirit.”

(This post originally appeared on our blog at WaterUseItWisely.com)

Sustainable Green Marketing Isn’t About Creating Ad Campaigns. It’s About Igniting Movements.

Click to visit the site.

Click to visit the site.

We don’t just create ad campaigns as a sustainable marketing firm. We launch movements. Our story is about igniting the growth and sustainability of people, products, companies and causes that are making the world a better place to live.

You can imagine the gigantic smile on my face when I come across websites like The Green Samaritan, a site inspired by the “Good Samaritan,” but with a green twist. I like it. And I love the fact that they feature our water-saving tip widget from the Water – Use It Wisely campaign prominently on their homepage.

The campaign’s easy-to-use sustainability message found in the widget fits perfectly with Green Sam’s mission of, “Being kind to your environment through refined, renewed and resourceful living.It’s extremely gratifying when a simple project you spearhead helps others. 

Click on the image to experience the interactive home water audit

Click here to experience the interactive home water audit.

Feel free to add our water-saving tip widget to your site. And while you’re at WaterUseItWisely.com, check out our new interactive home water audit and share it with your peeps. That’s what it’s there for.

Thank you Green Samaritan for helping us to further ignite the growth our water conservation movement.

How a 16-Foot Pyramid of Milk Jugs Sells Water Conservation

16-foot pyramid comprised of 136 one-gallon water jugs is a striking demonstration of how much water each Arizonan uses every day.

16-foot pyramid comprised of 136 one-gallon water jugs is a striking demonstration of how much water each Arizonan uses every day.

The best stories aren’t written. They’re experienced. And when you’re selling sustainability, sometimes you need to startle people, grab them by their lapels, and shake them awake.

One chapter in our Water – Use It Wisely campaign story about water conservation is a painfully true tale about water waste.

It’s told through this precarious 16-foot pyramid of 136 one-gallon milk jugs: the average amount of water used per person, EVERY DAY, in Arizona.

And what do you think is the first thing we hear every time a passer by passes by?

“…there’s NO WAY I use that much water everyday.”

Wanna bet?

The Water – Use It Wisely water pyramid travels to the city halls, libraries and community centers of the towns and cities that make up the campaign partnership. It’s a green marketer’s story about sustainability that you don’t read or watch. You stand under it, look up, and think, “No way!” And the experience always leads to the same question…

“How can I possibly use all that water in one day?”

The answer is found on the website when you take the home water challenge. That’s the other part of powerful storytelling that all good green marketers know: Involve your reader. In this case, captivate your customers and prod them to act.

Go to the Water – Use it Wisely website and see for yourself exactly where your water is used and wasted. What you find there will probably surprise you.

You don’t have to live in Arizona to benefit from the information. Because chances are, you’re using as much or more than 136 gallons of water per day in your own life. Don’t believe me? Take the home water challenge.

The Power of a Simple Image in Telling Your Story of Sustainability

The spirit Rover on Mars
The Spirit Rover on Mars

The imaginative use of photography can tell such powerful stories, especially with green marketing. In this case, when roving Mars was all the rage, we pulled a photo taken by the Spirit Rover from the NASA public website and added the flag from our Water – Use It Wisely campaign.

Our point? Shouldn’t traveling hundreds of millions of miles to look for the essential ingredient for life – water – make us that much more aware aware of our waste right here on Mother Earth?

Does this photo tell you that story?