ParkHowell.com » water efficiency http://parkhowell.com Green marketing, sustainability, and how to tell better brand stories Fri, 03 Feb 2012 17:20:59 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Water Conservation TV Spots Tap Legendary Animators for Water – Use It Wisely Campaign http://parkhowell.com/green-advertising-and-marketing/water-conservation-tv-spots-tap-legendary-animators-for-water-use-it-wisely-campaign http://parkhowell.com/green-advertising-and-marketing/water-conservation-tv-spots-tap-legendary-animators-for-water-use-it-wisely-campaign#comments Fri, 20 Mar 2009 13:51:30 +0000 Park http://parkhowell.com/?p=2607 The Park&Co film and video department recently had the great honor of teaming with Don Bluth and Gary Goldman of Don Bluth Films to create the new Water – Use It Wisely TV campaign. The two legendary animators helped us educate people about where they use water most in their homes, which in Phoenix, AZ, is actually in your backyard: 70 percent of your water use, to be exact.  Enjoy the spot and a short documentary on how our creative and account teams pulled it all together.

Don and Gary have a rich history in animation dating back to many well known Disney films. Over the years they have produced a total of 12 films, including:The Secret of Nimh, Thumbelina, All Dogs Go to Heaven and Anastasia. It was thrilling to partner with such esteemed talent, and bring their experience to the Water-Use It Wisely cause.

Let us know what you think of the spot by commenting below. To view other Water – Use It Wisely TV spots, visit the campaign’s YouTube channel.

]]> http://parkhowell.com/green-advertising-and-marketing/water-conservation-tv-spots-tap-legendary-animators-for-water-use-it-wisely-campaign/feed 1 6 Reasons Why Kohler’s New Promotion with Habitat for Humanity Holds Water with Me http://parkhowell.com/green-advertising-and-marketing/6-reasons-why-kohlers-new-promotion-with-habitat-for-humanity-holds-water-with-me http://parkhowell.com/green-advertising-and-marketing/6-reasons-why-kohlers-new-promotion-with-habitat-for-humanity-holds-water-with-me#comments Wed, 11 Feb 2009 04:17:40 +0000 Park http://parkhowell.com/?p=1974 toiletsKohler has just launched a new water efficiency and sustainability effort called, “Save Water America.” The water conservation education promotion donates $1 worth of water-efficient products to Habitat for Humanity for every person who takes the short water quiz on their site. Their goal is to donate $1 million in water efficient products that will outfit about 600 Habitat for Humanity homes. This caught my attention because of our work in water conservation, and, you guessed it, Habitat for Humanity.

Kohler’s ultimate goal here is to sell water-efficient toilets.  Here are the six things they’re doing for their environmental promotion that’re really smart.

  1. Kohler is selling by educating: The quiz highlights the fact that nearly 50% of all toilets in America (about 100 million) are old school and waste at least two gallons of water with EVERY flush.
  2. They found a fun way to talk about your toilet: How else do you engage customers about retrofitting their toilets than to literally have toilets rain down on you during the quiz. It’s kind of cool. Plus, they direct you to toilet rebate programs in your state where you can turn in your old toilet for a new, water-efficient one through your town or city.
  3. They make water conservation interesting: Saving water isn’t always the most romantic subject. Kohler does a nice job here of engaging the visitor about the importance of water conservation throughout the home.
  4. A tangible and relevant approach to cause marketing: Teaming with Habitat for Humanity is a natural extension of the promotion. Kohler started with $500,000 in seed money, and have had about 4,500 hits to their quiz.
  5. Demonstrating industry leadership: Kohler products are inherently about water use, and now more than ever, water efficiency. By helping us all be greener (or bluer) through product demonstration, education, and cause marketing, Kohler is doing what an industry leader should: Providing the technology and education to make us all more environmentally sensitive consumers.
  6. Singular focus on toilets: Too often marketers try to accomplish too much with any one promotion.  Kohler could’ve also promoted low flow shower heads and faucet aerators as other important ways to save water in your bathroom, but that would’ve diluted their message. It’s all about toilets.

Please take the water conservation quiz. It takes about 30 seconds. You’ll help Habitat for Humanity in a small way, and you will learn how you can reduce your water use in a big way.

Water Facts from Kohler

  • By 2013, 36 states anticpate water shortages
  • More than 25% of your daily water use is flushed down the toilet
  • 1.6 billions of water a day are wasted through flushing old toilets
  • Equivalent of 25 billion glasses of drinking water can be saved, enough to fill 2,400 Olympic size swimming pools every day

Please retweet the quiz: Take the Kohler water conservation quiz and earn Habitat for Humanity $1 in water-efficient products: http://tinyurl.com/c4zd8tlogo

]]> http://parkhowell.com/green-advertising-and-marketing/6-reasons-why-kohlers-new-promotion-with-habitat-for-humanity-holds-water-with-me/feed 3 50 Simple Green Ways to Save the Earth http://parkhowell.com/green-advertising-and-marketing/50-simple-green-ways-to-save-the-earth http://parkhowell.com/green-advertising-and-marketing/50-simple-green-ways-to-save-the-earth#comments Mon, 22 Dec 2008 22:00:50 +0000 Park http://parkhowell.com/?p=776 David Bach, author of 5 New York Times Bestsellers, just came out with his latest  “get rich quick” book.  In it he explains how to build wealth with a different kind of green.  Go Green, Live Rich is all about 50 simple things you can do to help save the planet, and BTW, a little money along the way.

Tip #17 in his book is to “Turn Off Your Tap,” and features the URL to the 100+ water-saving tips on the Water – Use It Wisely website.  The 49 other tips include:

#1 Calculate Your Carbon Footprint: www.earthlab.com
#4 Upgrade to a Hybrid: fueleconomy.gov
#16 Plant Trees: arborday.org
#22 Bring Your Bags: www.reusablebags.com
#24 Grow Your Own: backyardgardener.com
#31 Get Rid of Junk Mail: www.catalogchoice.org
#38 Green Your Computer: www.greenchoices.org
#44 Start a Green Business: greenlivingideas.com
#50: Vote Green: www.lcv.org

There are a number of ways to save water, AND the planet, and they all start with you.

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