For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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We’re Not Asking You To Save The World, Just A Little Water
Download Your FREE Daily Water Conservation Tip Widget In celebration of Earth Day, the Water - Use It Wisely conservation campaign has launched it's FREE water-saving tip widget. Load it on your site or blog and every day you you and your followers will receive a new water-saving tip (there are more than 100). You can see how it works at the bottom of my blog. Click on it, and you will link to WaterUseItWisely.com, which offers a clearing house for ...
Water Conservation TV Spots Tap Legendary Animators for Water – Use It Wisely Campaign
The Park&Co film and video department recently had the great honor of teaming with Don Bluth and Gary Goldman of Don Bluth Films to create the new Water - Use It Wisely TV campaign. The two legendary animators helped us educate people about where they use water most in their homes, which in Phoenix, AZ, is actually in your backyard: 70 percent of your water use, to be exact. Enjoy the spot and a short documentary on how our creative ...
Making Water Conservation Sexy
I asked our word-of-mouth-marketing guru, Ryan La Rosa, to offer up a blog about our new social media outreach with the Water – Use It Wisely conservation campaign and the power of social media with green causes. Water – Use It Wisely is a campaign we created in 1999 to help spread the word about water conservation through our arid Arizona backyard. Since then, the environmental campaign has grown to more than 400 private and public partners using it throughout the ...
How Denver Water Made Conservation Cool
It's difficult to make water conservation romantic, or exciting, or fun, or engaging, especially when you're competing for mindshare with cool consumer product advertising like beer (are you starting to detect a theme in my posts), Wii, and the Victoria's Secret Christmas offering. Denver Water and it's "Use Only What You Need" conservation campaign is truly exceptional environmental marketing. They've put the orange in green. Their campaign theme is reflected in all aspects of the work, right down to the website ...