For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Why water conservation may be the next big thing for corporate social responsibility
Will your water rates rise like a gallon of ethanol at your corner Chevron? Probably not. And that's why Americans seem to be apathetic about water conservation. Many experts argue that until we hit them in the wallet, they'll keep wasting water. So how do you get consumers' attention about the pending water crisis that is barreling down on us like an Arizona haboob? You get them to live and breathe it. Companies and initiatives like American Standard's Responsible Bathroom, Coca-Cola's Global Water Stewardship, and ...
What bum luck! A colonoscopy came between me and Oprah.
Several people urged me to follow-up on Oprah's request. The Oprah Winfrey Network is looking for stories about people that are making a small change with a big impact, especially as it relates to, of all things, water conservation. Now that's a niche I know well, given our Water - Use It Wisely campaign, and it's the reason so many people pushed me to submit a story idea. Unfortunately, I had to deal with a colonoscopy before I could video tape and ...
Tumblr: the effective light arms weapon for sustainable blogging
Most large organizations, especially municipalities, still fear social media. It's an anxiety based on the perceived lack of control of their bloggers. And for the neophyte bloggers, there's an insecurity around what to blog about, and of course the time to research, write and post. Instead of rolling out the WordPress Howitzer, we've had great success in arming water conservationists with the microblogging tool, Tumblr: The Ak-47 of social media and the weapon of choice for guerrilla marketing. Water – Use It ...
iPhone app. for water conservation is great example of simple green marketing
That subtle drip..........drip..........drip.......... coming from your bathroom faucet never seems like it amounts to much. Sure it's an occasional annoyance when you hear it. But do you have any idea how much water and money is going down your drain? You'll be shocked. Want to know what that leaky faucet is costing you? There's now an app for that. A simple new iPhone/iPad app. called Drip Detective lets you quickly find out how much that dripping faucet is costing you. Drip Detective is ...
The “Absence of Water” picture show offers stark reminders of conservation
Water not only sustains life. It quenches a lifestyle thirst. When its use is abused, it can vanish. And with it, the life around it evaporates. This withering of water is captured in the stark yet beautiful photos of Gigi Cifali's series, "Absence of Water." You can feel the former living, breathing character of these now derelict lidos and baths in the United Kingdom through the architecture, which feels as though it's frozen in time. The decided absence of one element – ...