Click to visit the site.

We don’t just create ad campaigns as a sustainable marketing firm. We launch movements. Our story is about igniting the growth and sustainability of people, products, companies and causes that are making the world a better place to live.

You can imagine the gigantic smile on my face when I come across websites like The Green Samaritan, a site inspired by the “Good Samaritan,” but with a green twist. I like it. And I love the fact that they feature our water-saving tip widget from the Water – Use It Wisely campaign prominently on their homepage.

The campaign’s easy-to-use sustainability message found in the widget fits perfectly with Green Sam’s mission of, “Being kind to your environment through refined, renewed and resourceful living.” It’s extremely gratifying when a simple project you spearhead helps others. 

Click here to experience the interactive home water audit.

Feel free to add our water-saving tip widget to your site. And while you’re at WaterUseItWisely.com, check out our new interactive home water audit and share it with your peeps. That’s what it’s there for.

Thank you Green Samaritan for helping us to further ignite the growth our water conservation movement.

The Spirit Rover on Mars

The imaginative use of photography can tell such powerful stories, especially with green marketing. In this case, when roving Mars was all the rage, we pulled a photo taken by the Spirit Rover from the NASA public website and added the flag from our Water – Use It Wisely campaign.

Our point? Shouldn’t traveling hundreds of millions of miles to look for the essential ingredient for life – water – make us that much more aware aware of our waste right here on Mother Earth?

Does this photo tell you that story?

You can help us learn how. Please take two minutes, watch this video, and give us your thoughts on length, entertainment value, DYI info, silliness, etc.

T-shirt available in mens or womens

Your comments are hugely appreciated. Let your voice be heard below. We’ll even pick out a couple comments at random and send the folks a FREE Water – Use It Wisely shirt for helping out.

Thank you.

If you’re anywhere near Las Vegas Friday morning, and your interested in how to use online social media for water conservation, stop by the Southpoint Hotel and Conference Center for the WaterSmart Innovation Conference. I’m presenting my fishing analogy for deploying social media at 9 am.

The Water – Use It Wisely conservation campaign was one of the first in the water-saving business to have a focused, comprehensive strategy for online social media to share its 100+ ways to save water.

Water - Use It Wisely Posters

Here’s how we go fishing using social media:

1. We consider the Water – Use It Wisely website as our wharf where we process the fish we catch. In this case, the process is to offer a wealth of conservation information to consumers thirsty for content, including 100+ water-saving tips.
2. To get them to the wharf, we go trolling in the sea of prospects with our blog. We lure in folks with timely information on how they can start saving water and money now.
3. To reach as many people with our blog as possible, we cast the content through a number of social media fishing lines, including Twitter, Facebook, and YouTube. And we make our content easy to share by including links to Digg, StumbleUpon, LinkedIn, MySpace and more.

You can review my entire fishing analogy social media presentation on SlideShare.

I am also looking forward to tailoring this presentation for the Texas Regional Water Conference in Fort Worth on Tuesday, November 11. For those of you attending that workshop, feel free to review my landing page, Sustainable Social Media 101, and send me any questions you have prior to the event. That way I can focus my presentation to your needs.

And whether you’re in Vegas or Fort Worth, be sure to stop by a say hello.

Making water conservation easy to understand is one of the biggest challenges we face everyday. Here’s a great example of how IBMs’ “A Smarter Planet” series is combining creative and simple ways to show you how important and easy conserving water really is…

Do you know of a great example of water conservation or other sustainable videos? Please share.

Compost Happens from Six Minute Men on Vimeo.

Matt has started a new venture called Detroit Guerrilla Video where creatives looking for an outlet can use the new blog & network to showcase their stuff.

Also, if you’ll allow me one last shameless plug for water conservation, our water-saving-tip-of-the-day widget is now available. Click on the widget to add it to your site.

Today, we received this incredibly thoughtful letter from a fourth grader in Chesterfield, MI, and I just had to share it with you.

Dear Water Use It Wisely,

Water is getting wasted more and more each day. I want to help out and teach people how to conserve water. Please continue reading because your organization is very influential. I had an idea if you could send some workers from your organization to schools all around the world, and they could inform the students about water usage.

Did you know that every minute, 1,000,000,000 (0ne billion) tons of water falls to the earth from rainfall? We are lucky for rainfall water. It helps fill up our lakes. There is about 326,000,000,000,000,000,000 (326 quintillion) gallons of water on Earth. Yes, this is tons, but it is getting wasted. I want to keep this number BIG.

Everyone needs water – so why waste it? I think it is very irresponsible to let the water run when you are not home. The core democratic value, Common Good, supports my issue. This means that we can all work together as a community, country or even continent!

Water conservation is very important. We can use water with respect by making good choices. Take a shower instead of a bath, use an automatic dishwasher instead of hand washing. You can buy Earth-friendly window cleaner spray, so that the bacteria doesn’t get in our drinking water and make it dirty. If your washer isn’t full then don’t start it. With water being wasted every day, by the time we get to the 3000’s we are going to have to survive on milk and juice!!! Won’t that be boring?!?!? That means we have to give our dogs a bowl of juice instead of water with their food. I mean, c’mon, we’re talking real life here!!

Water wasting needs to come to a stop and without delay. Water Use It Wisely, PLEASE inform people about their water usage! It is a big role in my life. It would be really awesome if you take part in spreading the news about this! Thanks tons!!

An impatient fourth grader waiting for a reply,

Mya

We should all be so passionate and eloquent about our good green Earth.

The book, which currently boasts more than 1 million copies sold, was written by Sophie Javna and a host of contributors from “The Earth Works Group.” “The New 50…” is a sequel to the original title, “The 50 Simple Things Kids Can Do To Save The Earth,” originally penned by Sophie Javna’s father, John Javna in 1990.

To pick up either copy you can visit Amazon here and to learn more about the Water – Use It Wisely “Family Water Audit,” click here.

The Water – Use It Wisely campaign has been featured in a host of books and publications, including Fast Company, “Stanford Social Innovation Review,” David Bach’s, “50 Simple Ways To Save The Earth,” and the college marketing textbook, “Corporate Social Responsibility.”

If you want to tap that inner kid inside you, try your hand at our interactive water conservation concentration game called Tip Tank.  Can you beat all three levels?  You might learn something about saving water along the way.

“We feel that the majority of people in the UK still do not understand climate change and how it is happening or that it is a global issue and affects everybody. However the tide is slowly turning. As our commitment to you shopping through MoreEco.com we will offset your CO2 for you – free of charge.”

Click on the shirt to order your own.

For this tremendous achievement of being the top vote-getter, Mark will receive the all-organic, and brand new Water – Use It Wisely t-shirt.  Your victory has, indeed, made you “Shirt Worthy.” (Mark, just tell me where to send it.)

Now, if you want your own “Keep Calm, and Conserve Water” t-shirt that launched today for Water -Use It Wisely, you can WIN ONE through the campaign’s Twitter contest. Tweet WUIW in 140 characters or less why you’re “Shirt Worthy.” The most creative tweets as determined by some crack creative team will win a FREE shirt. But you only have one week.  The contest ends sometime on Friday, May 8.