For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Sustainable Green Marketing Isn’t About Creating Ad Campaigns. It’s About Igniting Movements.
We don't just create ad campaigns as a sustainable marketing firm. We launch movements. Our story is about igniting the growth and sustainability of people, products, companies and causes that are making the world a better place to live. You can imagine the gigantic smile on my face when I come across websites like The Green Samaritan, a site inspired by the "Good Samaritan," but with a green twist. I like it. And I love the fact that they feature our ...
The Power of a Simple Image in Telling Your Story of Sustainability
The imaginative use of photography can tell such powerful stories, especially with green marketing. In this case, when roving Mars was all the rage, we pulled a photo taken by the Spirit Rover from the NASA public website and added the flag from our Water - Use It Wisely campaign. Our point? Shouldn't traveling hundreds of millions of miles to look for the essential ingredient for life – water – make us that much more aware aware of our waste right ...
Your Opinion on this Short Conservation Video Means the World to Us
How do we make water conservation interesting? Entertaining? Even sexy? You can help us learn how. Please take two minutes, watch this video, and give us your thoughts on length, entertainment value, DYI info, silliness, etc. Your comments are hugely appreciated. Let your voice be heard below. We'll even pick out a couple comments at random and send the folks a FREE Water - Use It Wisely shirt for helping out. Thank you.
How to promote water conservation thru online social media
What's Happening in Vegas Isn't Staying in Vegas If you're anywhere near Las Vegas Friday morning, and your interested in how to use online social media for water conservation, stop by the Southpoint Hotel and Conference Center for the WaterSmart Innovation Conference. I'm presenting my fishing analogy for deploying social media at 9 am. The Water - Use It Wisely conservation campaign was one of the first in the water-saving business to have a focused, comprehensive strategy for online social media to ...
IBM Shows Why, How to Conserve Water with Compelling New Video.
(The following post is recycled from our Water - Use It Wisely conservation website.) Making water conservation easy to understand is one of the biggest challenges we face everyday. Here's a great example of how IBMs' "A Smarter Planet" series is combining creative and simple ways to show you how important and easy conserving water really is... Do you know of a great example of water conservation or other sustainable videos? Please share.