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Posts Tagged ‘Water – Use It Wisely’

Sustainable Green Marketing Isn’t About Creating Ad Campaigns. It’s About Igniting Movements.

Click to visit the site.

Click to visit the site.

We don’t just create ad campaigns as a sustainable marketing firm. We launch movements. Our story is about igniting the growth and sustainability of people, products, companies and causes that are making the world a better place to live.

You can imagine the gigantic smile on my face when I come across websites like The Green Samaritan, a site inspired by the “Good Samaritan,” but with a green twist. I like it. And I love the fact that they feature our water-saving tip widget from the Water – Use It Wisely campaign prominently on their homepage.

The campaign’s easy-to-use sustainability message found in the widget fits perfectly with Green Sam’s mission of, “Being kind to your environment through refined, renewed and resourceful living.It’s extremely gratifying when a simple project you spearhead helps others. 

Click on the image to experience the interactive home water audit

Click here to experience the interactive home water audit.

Feel free to add our water-saving tip widget to your site. And while you’re at WaterUseItWisely.com, check out our new interactive home water audit and share it with your peeps. That’s what it’s there for.

Thank you Green Samaritan for helping us to further ignite the growth our water conservation movement.

The Power of a Simple Image in Telling Your Story of Sustainability

The spirit Rover on Mars
The Spirit Rover on Mars

The imaginative use of photography can tell such powerful stories, especially with green marketing. In this case, when roving Mars was all the rage, we pulled a photo taken by the Spirit Rover from the NASA public website and added the flag from our Water – Use It Wisely campaign.

Our point? Shouldn’t traveling hundreds of millions of miles to look for the essential ingredient for life – water – make us that much more aware aware of our waste right here on Mother Earth?

Does this photo tell you that story?

Your Opinion on this Short Conservation Video Means the World to Us

How do we make water conservation interesting? Entertaining? Even sexy?

You can help us learn how. Please take two minutes, watch this video, and give us your thoughts on length, entertainment value, DYI info, silliness, etc.

product-icon-125x125-ladies

T-shirt available in mens or womens

Your comments are hugely appreciated. Let your voice be heard below. We’ll even pick out a couple comments at random and send the folks a FREE Water – Use It Wisely shirt for helping out.

Thank you.

How to Promote Water Conservation thru Online Social Media

Picture 2What’s Happening in Vegas Isn’t Staying in Vegas

If you’re anywhere near Las Vegas Friday morning, and your interested in how to use online social media for water conservation, stop by the Southpoint Hotel and Conference Center for the WaterSmart Innovation Conference. I’m presenting my fishing analogy for deploying social media at 9 am.

The Water – Use It Wisely conservation campaign was one of the first in the water-saving business to have a focused, comprehensive strategy for online social media to share its 100+ ways to save water.

Water - Use It Wisely Posters

Water - Use It Wisely Posters

Here’s how we go fishing using social media:

  1. We consider the Water – Use It Wisely website as our wharf where we process the fish we catch. In this case, the process is to offer a wealth of conservation information to consumers thirsty for content, including 100+ water-saving tips.
  2. To get them to the wharf, we go trolling in the sea of prospects with our blog. We lure in folks with timely information on how they can start saving water and money now.
  3. To reach as many people with our blog as possible, we cast the content through a number of social media fishing lines, including Twitter, Facebook, and YouTube. And we make our content easy to share by including links to Digg, StumbleUpon, LinkedIn, MySpace and more.

You can review my entire fishing analogy social media presentation on SlideShare.

I am also looking forward to tailoring this presentation for the Texas Regional Water Conference in Fort Worth on Tuesday, November 11. For those of you attending that workshop, feel free to review my landing page, Sustainable Social Media 101, and send me any questions you have prior to the event. That way I can focus my presentation to your needs.

And whether you’re in Vegas or Fort Worth, be sure to stop by a say hello.

IBM Shows Why, How to Conserve Water with Compelling New Video.

(The following post is recycled from our Water – Use It Wisely conservation website.)

Making water conservation easy to understand is one of the biggest challenges we face everyday. Here’s a great example of how IBMs’ “A Smarter Planet” series is combining creative and simple ways to show you how important and easy conserving water really is…

Do you know of a great example of water conservation or other sustainable videos? Please share.