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Posts Tagged ‘William McDonough’

How Commerce & Ecology Can Coexist: The Sustainable Wisdom of Designing Cradle to Cradle

Imagine this design assignment:

“Design something that makes oxygen,

sequesters carbon,

fixes nitrogen,

distills water,

accrues solar energy to make fuel,

makes complex sugars and food,

creates micro climates,

changes colors with the seasons,

and self replicates.

Why don’t we knock that down and write on it?”

- William McDonough, at the TED conference, describing the insanity of destroying our natural resources when we can create closed-loop “Technical metabolisms.”