For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Green Social Media Isn’t Just About Being Online.
So I asked Ryan, our word-of-mouth marketing guru, to comment on my blog: "How Tom's of Maine Can Flex it's Green Leadership Through Social Media." Man-o-man, did I open up a can-o-worms. Here's Ryan's response. I didn’t exactly want to take off my shoes and hurl them at his head, but I did have to bring up something that always fires me up – SOCIAL MEDIA ISN’T ALL ONLINE. A big part of my job is word of mouth marketing. ...