For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Sustainability and corporate social responsibility apparently don’t mix well with social media
Isn't it odd that most every company has a crisis communications plan in the event of a brand-crushing emergency, yet few have an on-going strategy for how and where to share their stories about the good they're doing in the world? I spent Thanksgiving eve discussing this very point on the "Your Triple Bottom Line" radio show with Derrick Mains and Angelo Fernando. You can listen to the interview here: Sustainability, Corporate Social Responsibility, Brand Ambassadorship and Storytelling: How do you communicate? Corporations are ...